About Lisa
Hello ! Je suis Lisa. Passionnée par le digital et le web, je peux vous accompagner dans votre création de contenus, la gestion de vos réseaux sociaux et le community management, et même prendre en charge votre administratif (oui, j'aime faire devis, facture et suivi !) Photographe à mes heures perdues, je saurai répondre à vos attentes afin de mettre en place votre vision. Je vous laisse me contacter pour un projet ou discuter autour d'un café. A bientôt !
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km), Marseille (up to 30km)
Experience
- CartierCreative Brand Content ManagerLUXURY GOODSJanuary 2022 - Today (4 years and 4 months)Paris, France
- ChristofleBrand Content & Social Media ManagerLUXURY GOODSJune 2020 - August 2021 (1 year and 2 months)Paris, France> Manage content production from brief to delivery respecting budgets and deadlines and guarantee Brand Image on all touchpoints worldwide.> Work collaboratively with internal (marketing, merchandising, e-commerce, etc.) and external (agencies, photographers, suppliers) partners.BRAND CONTENT – 360 COMMUNICATION• Design the communication calendar in coordination with news of the Maison• Organize shootings respecting budgets and deadlines : brief, organisation and participation to shooting days, administrative follow-up, production and post-production monitoring, copyrights management• Produce all the Maison content (Lifestyle visuals, packshots, activation campaigns, social media content) for all touchpoints : print & digital (press, catalogue, brochure, marketing tools, e-commerce, CRM, newsletters, social media, etc.)• Follow-up and validation with legal team• Track competition, benchmarksCOORDINATION and INTERNATIONAL ACTIVATION• Make assets available via our DAM (Cloudinary) : management and implementation of all process and assets (naming, classification, meta-data, copyrights, etc.)• Create and write guidelines document (toolbox) for each campaign / activation : visual guidelines, media kit, etc.• Support markets in their adaptation of the global strategy to their local specificities and productions• Implement a process for their requests : creation of a brief, setting up deadlines, sending declinations if requested (InDesign, Photoshop)SOCIAL MEDIA MANAGEMENT• Implement and deploy social media strategy : editorial planning creation, posts conception, writing, and publication on all social media platforms• Community Management• Set up reporting for each activation and campaign• Establish KOL partnerships / campaigns : selection of impactful KOL, contact and relationship, brief, project management, administrative follow up
- CHANEL SAS - Corporate MarketingInternational Media Project ManagerLUXURY GOODSApril 2018 - March 2019 (1 year)Paris, France> One-year fixed term contract> I helped the markets to implement their media campaigns following the guidelines and to meet their local deadlines while respecting the brand image. I had a role of facilitator between the markets and the Artistic Department to ease the ordering process (from brief to delivery).> Fragrance and Beauty axisCOORDINATION & TRAFFIC:• Liaised and was the preferential point of contact between worldwide subsidiaries (50) and Artistic Department on several media (digital, OOH, print and special print formats)• Worked with cross-functionnal teams• Coordinated and followed-up technical elements orderings and the production flow• Implemented and ensured the global validation and local execution of special operationsE-BOOK• Developed and set up an internal e-book (best practice sharing tool)• Contributed to enrich the learnings from local markets• Exhibited a curiosity about the wider media landscape and industry by implementing presentations (diaporama, evolution, analysis)
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Education
- Master II Marketing et Management des Industries du LuxeISC PARIS20172017 : Marketing and Management of Luxury Industries specialization Specialization courses: luxury marketing, perfume marketing, Haute Couture and ready-to-wear, luxury markets, international distribution and retailing, marketing digital and cross canal, wines and spirits marketing, jewellery and watches marketing ... Thesis : How can luxury Maisons can keep people dreaming on social média while creating a real sales tool ? 2015-2016 : Professional Experiences 2014 - 2015 : Master I in Digital minor specialization Academic Exchange semester in California 2013-2014 : International Track: 100% of courses tought in English including marketing, business communication, project management, and finance...