About Lisa
I’m passionate about contributing to digital strategies that blend SEO, SEA, automation, and content creation to support meaningful brand growth. I value precision and creativity to deliver impactful, tailored campaigns.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Conversational
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- Zeina AlliancesCDO AssistantLUXURY GOODSSeptember 2023 - August 2025 (1 year and 11 months)Paris, France• Digital strategy, CMS migration, data analysis, campaign automation, on-page optimization, content strategy development, performance tracking.• Managed PPC campaigns on Google Ads and Meta Ads, leveraging precise targeting and A/B testing.• Analyzed performance using Google Analytics, SEMrush, and Ahrefs. SEO Performance Highlights (2024)• Traffic Share: SEO contributed 23% of total site traffic, surpassing SEA (18%).• Organic Traffic Growth: +87.5% in SEO clicks; non-branded traffic grew by +108.4%.• Lead Growth: +70.4% increase in confirmed appointments, with a peak of 266 leads in January.
- Zeina AlliancesE-commerce Project AssistantE-COMMERCEFebruary 2023 - August 2023 (6 months)Paris, France• Created and published marketing offers and content (updates, SEO, ads, special offers), and optimized the e commerce site.• Developed the lab-grown diamond collection.• Analyzed and reported site performance.• Managed customer satisfaction and expectations across various platforms.• Wrote LinkedIn posts and managed customer service, including after-sales service.• Implemented new customer procedures.
- Prada BeautyConsultingFASHION AND COSMETICSJanuary 2023 - January 2023Paris, France• Conducted benchmarking and analyzed brand codes.• Proposed innovative concepts and developed a digital and omnichannel strategy:• Offline: Street Marketing, Pop-up, Experiential Activities.• Online: Social Media, Engagement Development, Call-To-Action.• Web 3.0: Recommendations on Metaverse presence, activity proposals, and design development.
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Education
- MSc International Marketing and Business DevelopmentSkema Business School2026Understanding the Elusive Consumer Product Management & Operational Marketing Business Development & Sales Marketing Analytics Meta certification (FB & Instagram) Marketing and Conscious Capitalism New Business Models for Underexplored Segment Services and Customer Experience Management Portuguese language International Business Development Strategic Brand Management Marketing Research New Business Development Chinese Language Digital Marketing Digital Media AI & Data Analytics
- Mastère Marketing LuxuryParis School of Luxury2025Mastère Marketing Luxury
Certifications
- Certification avancée sur les publicités sponsorisées AmazonAmazon2025
- Certification Google Ads pour les applicationsGoogle Digital Academy2025