About Lisa
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- FreelanceFractional Head of Digital/EcommerceE-COMMERCEJanuary 2026 - Today (6 months)Amsterdam, NetherlandsClients: Seasonly, Belly Media, LTDLN- Strategic advisory: defining long-term growth roadmaps, P&L management, omnichannel expansion, and digital transformation strategies- Growth audits: identifying friction points in the customer journey and conversion funnels- Interim leadership: providing fractional Head of Ecommerce services for SMEs and scale-ups- Platform strategy: optimizing ecosystems for international markets
- extreme cashmereHead of EcommerceE-COMMERCEAugust 2025 - Today (11 months)Amsterdam, Netherlands📈 Leading the international e-commerce and acquisition strategy for extreme cashmere via multiple channels: Paid social, SEM, CRM via Klaviyo.👩🏻💻 Driving extreme cashmere's Shopify sites growth (B2C & B2B e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their constant optimisations. Doubling sales YOY.🔑 Developing the brand outreach internationally: flagship opening in NYC, multiple warehousing, partnerships (Klarna, etc.)📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.👯♀️ Managing a team of 2 people.
- Gisou by Negin MirsalehiHead of Performance MarketingRETAIL (LARGE RETAILERS)October 2024 - August 2025 (10 months)Amsterdam, Netherlands👩🏻💻 Leading and deploying a global "full-funnel" B2C strategy, bridging the gap between Direct-to-Consumer (DTC) and trade marketing.📊 Accelerating DTC growth (website, social commerce, Amazon) through international Search (Google, Bing), Social (Meta, TikTok, Pinterest), Programmatic (DV360), and Affiliate (Impact, Brandbassador) campaigns.📈 Overseeing paid media campaigns for Gisou’s retail partners (Sephora, Mecca, etc.).🔑 Optimizing OPEX, forecasting, and global budget attribution to maximize efficiency.👯♀️ Managing a team of two and directing operations and data analysis in collaboration with multiple partner agencies.
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Education
- MBA MARKETING, COMMUNICATION & INNOVATION #MBAMCIInstitut Léonard De Vinci2014
- BBA MARKETING INTERNATIONALOMNES (Anciennement Ecole de Commerce Européenne)2013