About Lisa
Consultante en Marketing Digital, Influence & Brand Strategy | Expérience L'Oréal Luxe | Événementiel & Wellness
Forte de 2 ans chez L’Oréal (divsion Dermatologique puis Luxe), j’accompagne les marques dans leur stratégie digitale, d’influence et de brand content, avec une vision à la fois analytique, stratégique et créative.
Mon expertise s’étend également à la conception et production d’événements premium, ayant collaboré avec des maisons comme Gucci, Messika, Vanity Fair, Who’s Next, le Théâtre du Châtelet et le Ballet National de Marseille.
En parallèle, mon activité de coach Pilates me permet d’accompagner les marques du secteur bien-être et lifestyle dans leur stratégie de développement, en intégrant des concepts engageants autour du storytelling, du brand content et des expériences immersives.
À l’écoute de vos projets, je vous aide à façonner des stratégies percutantes et à créer des activations innovantes ! 🚀
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to km)
Experience
- L'OréalGlobal Consumer Engagement Project ManagerLUXURY GOODSDecember 2022 - Today (3 years and 5 months)Paris, France• Implemented and developed measurement and tracking solutions for Influence & Customer Care performance (Traackr & Sprinklr), ensuring smooth roll-outs across 6 brands, 5 regions, and 61 countries.• Strategized and optimized A&I frameworks and Community Management processes to enhance engagement and performance tracking.• Led the roll-out of Cerby, ensuring secure and efficient implementation across teams.• Designed and conducted tailored training workshops for zones & markets to upskill teams on analytics, influence, and social media monitoring.• Developed data-driven insights, translating analytics into actionable strategies and trends to power successful campaigns and content strategies.• Implemented the trend-tracking project with Traackr, ensuring brands stay ahead of emerging digital trends.• Produced strategic reports and monitored KPIs for executive meetings, covering key metrics such as share of video views & engagements, brand mentions, response rate, and response time (Traackr & Sprinklr).• Managed agency relationships, overseeing social media platforms and trend reports to align brand strategies with market evolution.• Supervised and trained an apprentice, fostering skills development and operational efficiency.Brands:YSL, Lancôme, IT Cosmetics, Armani, Maison Margiela & more (all L'oréal Luxe brands)La Roche Posay, Vichy, Cerave, SkinCeuticals, Décleor, Sanoflore
- VRtuozChef de projets / Chargée de productionCULTUREFebruary 2022 - December 2022 (10 months)Paris, FranceManagement of the production of an artistic work in virtual reality (VR), including budgeting, scheduling, and shooting, collaborating with the dancers from the National Ballet of Marseille.Creation and management of a creative team (Art Director, 3D Architect, Sound Designer, etc.) for the production of visual identity, website, and VRTUOZ's metaverse platform.Development of image and content strategy for the launch.
- bpifranceChef de projets mission de développement internationaleBANKING AND INSURANCEJanuary 2021 - January 2022 (1 year and 1 month)Paris, FranceManagement of accompaniment missions for startups in Germany, Austria, Brazil, Israel, and the USA.Organization of business workshops on international development challengesMarket research
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Education
- Master communication et stratégie des marquesSup de Pub2015