Linda Baumgartner

Overseeing the creation and rollout of a new visual identity for one of their products across web, social media, and print. Collaborating with internal stakeholders and external agencies to deliver a successful launch, including managing a team of five freelancers (web developer, photographer, videographer, video animator, and graphic designer) and coordinating timelines, deliverables, and creative assets. Supporting messaging development and the production of launch materials while ensuring consistency across all channels. Also handling ad hoc marketing requests, including writing content in English, refreshing PowerPoint presentations & offer documents, and other marketing collateral.

Responsible for the Engagement Content Marketing Calendar for global markets (US, UK, AU, NZ, DE, and SE). Led the daily operations of a cross functional team by overseeing the end-to-end delivery of global campaigns. Through leveraging data and optimising customer funnels, building email automations, and managing targeted social ad campaigns to drive engagement and retention, our team exceeded monthly targets with an uplift in workout video plays month on month.

Supported the planning and execution of digital marketing initiatives for new product launches, seasonal promotions, events, and customer loyalty programs. Activitities included creative resource management and briefing for marketing deliverables, email and social media scheduling, ongoing monitoring and optimisation.