About Lina
J'accompagne les marques qui ont du fond et du flair.
De la création de contenu (vidéo, UGC, photo) à la stratégie digitale, en passant par le community management, l’identité visuelle et la communication, je conçois des récits de marque percutants, élégants et alignés — pensés pour faire rayonner votre univers et créer une vraie connexion avec votre audience.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Italian
Basic
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- STUDIO NANUFounder & Chief Executive OfficerJanuary 2025 - Today (1 year and 7 months)Paris, FranceI help companies elevate their digital presence through thoughtful content and strategic communication.My services include social media content creation (UGC, Reels, Carrousels, stories), corporate and LinkedIn video production, press release writing, social media strategy, communication consulting, and community management.Whether you're opening a new venue, launching an exhibition, promoting a destination, sharing your company's story, or strengthening your online presence, I create authentic, visually refined content tailored to your audience and communication goals.With a background in luxury, culture, and digital communications, I combine creative storytelling with strategic thinking to produce content that feels elegant, engaging, and purposeful, whether for Instagram, TikTok, LinkedIn, or other digital platforms.
- ShiseidoInternational Communication 360LUXURY GOODSSeptember 2023 - October 2024 (1 year and 1 month)Paris, France- Steering of local actions with markets & global reporting- Development of event & influencer guidelines- Organization of press and influencer launches, coordination with specialized agencies- Management of interviews with Mr. Lutens, coordination of press visits to the Serge Lutens Foundation- Support for influencers: briefing, content creation, and organization of photoshoots- Drafting press releases (internal & external) + deployment of communication tools- Negotiation, implementation, and monitoring of partnerships with films and documentaries- In-store immersion: field expertise and customer understanding.
- UNIVERSAL MUSIC GROUPDigital Strategy CoordinatorCULTUREApril 2022 - March 2023 (11 months)Paris, France• Development and rollout of the Digster app for the MENA region•Developed digital strategies and influencer campaigns for artists•Supported the Digital Sales & Business Development teams by driving digital revenue growth and enhancing client relationships through CRM strategies and competitive analysis
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Education
- Master 2 (M2) , Management des organisations culturelles : Master's Degree in Management of Cultural OrganizationsUniversité Paris Dauphine - PSL2020Master 2 (M2) , Management des organisations culturelles : Master's Degree in Management of Cultural Organizations
- Master of Business Administration - MBA, Luxury Communication & StrategiesEFAP - École des nouveaux métiers de la communication2023Master of Business Administration - MBA, Luxury Communication & Strategies