Lina Chauveau Davila

Teacher for 3rd year business school students. International Marketing classes delivered in English.

Responsible for planning and managing B2B EMEA multi-channel strategies such as events, sales driven campaigns, online campaigns and advocacy programs, targeting prospects and customers in alignment with the Global marketing team. Audience acquisition: work with channel owners to develop acquisition strategy: email, content, social , influencers, telemarketing. Content: manage communication plans, creatives, narratives, briefings, speakers, recording and post-production. Events: own planning and execution for several high visibility and high investment programmes targeting CxO's, ITDMs and Developers from across the region, from bespoke CxO to scaled digital/physical event moments to industry tradeshows. Sales driven campaigns: build a strong partnership with sales by designing programs to support their pipeline needs and create closed-loop feedback processes. Track and analyse: Overseeing the lead journey (leads to QSO, on Salesforce), developing post-campaign reports, and communicating performance, ROI and learnings. Budget management: track and optimize budget for campaigns Deliver enablement and advocacy for the EMEA plan with key stakeholders, including sub-regional marketing teams Partner with agencies and/or internal teams to translate and localize marketing & sales materials.

• Développement de la stratégie marketing axée sur la notoriété, l'évangélisation du marché cible, la génération de leads, la conversion, le marketing de produit et le marketing client

• Organisation des évènements partenaires en France et USA et animation du channel marketing

• Suivi de la segmentation et optimisation de la base de données avec l'équipe CRM

• Animation du site web, newsletters, réseaux sociaux, CPC, emails, landing pages et formulaires

• Maintenir et développer les outils d'aide à la vente : présentations, pitchs, vidéos, brochures, flyers

• Lancement communication clients, templates emails, webinars, NPS (avec les équipes CSM)

• Suivi de la mise en place d'outils et de processus (SF, Pardot, sprints, briefs, plannings, production)

• Identification et gestion de fournisseurs : créa, impression, traduction, CRM, SEO, référencement