Lily K.

I am a copywriter and content strategist with over 15 years of experience working with brands, corporations and start ups to deliver audience-sensitive, conversion-driving copy and content. I work with business leaders and tech teams to communicate in human terms, foregrounding the user benefits that drive conversion and crafting compelling campaigns and tag lines.

As a trained journalist and editor, I use soft skills like listening and empathy to unearth your story and convey it in engaging and resonant terms. I am fluent in French, so there are no boundaries to understanding your identity and mission.

How I can help:

Through UX best practices, data-driven decision making and SEO expertise I can help you cross the bridge from internal, back-of-house thinking to user-centric front-of-house thinking. Whether you want to rewrite your website to boost sales or build a ground-breaking product with a fresh tone of voice, I can help you set your targets and exceed them.

Skills and services:

- Website copywriting, auditing and editing to boost SEO and conversion

- Identity, key messaging and tone of voice workshops

- UX Writing alongside your Product and UX Research teams

- Proofreading and editing of comms, emails and social posts

- Style Guide creation

- Tone of Voice concepting

- Translation French > English & German > English

My background:

I began my career in the world of book and magazine editing and in 2012 I made the shift to digital. I have since made the web my home, specialising in UX Copywriting.

Clients in Australia:

- University of Melbourne

- Australian National University

- Australian Government Department of Foreign Affairs

- Commonwealth Bank Australia

- The Old Clare Hotel

- Paramount Recreation Club

- COS fashion retail

- Code Black Coffee

Clients in Europe:

- Amadeus Travel Group

- Back Market e-commerce marketplace

- KARMA (mykarma.org) ethical search engine

- LINXIS industrial hardware