About Li
Je suis Digital Marketing Manager avec une solide expérience dans les secteurs de la mode, de l’art et d'autres industries créatives, spécialisée en Social Media Marketing, Paid Social, E-commerce SEO/SEA, Meta Ads & Google Ads, automatisation CRM et gestion de campagnes multicanal.
Chinese
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EllemeDigital Marketing ManagerAugust 2022 - October 2025 (3 years and 2 months)Paris, France• E-commerce Optimization: Optimized E-com performance, leveraging Google Analytics to refine content strategies and enhance the customer journey, resulting in improved user experience and increased conversion rates.• CRM Automation Campaigns: Utilized CRM tools to segment audiences, personalize marketing campaigns, monitor customer engagement, and optimize email marketing performance through A/B testing data-driven automation.• Digital Advertising Management: Oversaw a $180K annual digital advertising budget across social media platforms, achieving a 20% increase in ROI and a 10% growth in overall website traffic through strategic campaign management.• Performance Analysis & Reporting: Conducted weekly and monthly performance reviews, analyzing key KPIs such as conversion rates and customer behavior to continuously improve the online sales funnel and inform strategic decisions.• Cross-functional Collaboration: Coordinated with internal teams to support commercial operations, developing and executing action plans across CRM,
- Design By JalerDigital Marketing ManagerSeptember 2021 - August 2022 (11 months)Paris, France• Social Media Management: Managed multiple social media accounts (Instagram, FB, Red, WeChat, Weibo, TikTok), increased engagement rate by 9%.• Campaign Strategy: Developed content and influencer strategies, collaborating with KOLs and agencies.• Performance Analysis: Analyzed campaign performance, providing strategic recommendations for improvement.
- EUROPA HOLIDAY TRAVELBusiness DeveloperOctober 2018 - February 2019 (4 months)Paris, France• B2B Lead Generation: Conducted B2B lead generation through targeted outreach, identifying new business opportunities in niche markets.• International Negotiations: Arranged international meetings between corporations and enterprises.
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Education
- Masters in management / MSc in MarketingEDHEC Business School2020Masters in management / MSc in Marketing
- Bachelor of Business ManagementCTBU University2016Bachelor of Business Management