Lili Lopez

Led the development of compelling brand campaigns across multiple platforms, from initial concept to final execution, ensuring cohesive visual storytelling. Conducted in-depth visual research and crafted refined moodboards to establish clear creative direction and tone Sourced and managed external talent (photographers, videographers, and stylists) ensuring alignment with brand values and campaign objectives. Collaborated cross-functionally with strategy, design, production, and copy teams to bring bold ideas to life while optimizing workflows for efficiency and creativity. Worked on set and managed pre- and post-production for video and still photography, ensuring all content adhered to brand and campaign standards. Delivered compelling pitch presentations that successfully communicated visual strategy, creative concepts, and their potential to resonate with target audiences.

Clients : Fotografiska NY, A/D/O by Mini, NavyYard Brooklyn area institutions, Tumblr.

Developed creative strategies and immersive brand experiences for institutions at the intersection of design and culture. Pitched campaign concepts to partners and led execution across physical and digital channels. Curated artist collaborations and visual narratives rooted in contemporary aesthetics.

UNDONE is a series of short documentary films featuring a special line-up of creative entrepreneurs that explores the importance of self-discovery and creativity. Conceptualized and led the creation of UNDONE, a docu-series exploring creativity and identity through conversations with pioneering artists. Directed and produced all episodes, including interviews, set supervision, and editing. Won "Best Web Series" at Bushwick Film Festival (2016). Collaborated with institutions to host screenings and discussions, bridging media with live experiences.