Lesley F.

• Built and scaled Portugal's leading femtech community, reaching 190+ ecosystem stakeholders within six months

• Developed partnerships with 15+ local and international organisations to accelerate ecosystem growth and engagement

• Planned and executed 11 sold-out community initiatives and large-scale events; launched 3 ecosystem initiatives

Femtech startup building an all-in-one women's health platform

• Built and operationalised the Medical Advisory Board, managing stakeholder engagement and governance processes

• Supported go-to-market strategy, operations, fundraising and partnership initiatives alongside the CEO

Reproductive health startup building a new generation of fertility clinics

• Redesigned CRM automation and patient acquisition funnel workflows, increasing lead-to-booking conversion from 35% to 63% and show-up rates from 40% to 57%

• Improved landing page conversion rates from 6% to 17% through process optimisation and collaboration with marketing

• Developed and executed referral partnership strategy to increase awareness, adoption and patient acquisition across fertility care services, signing 22 B2B2C partners including leading health brands such as Clue and Ōura, expanding market visibility

• Led cross-functional initiatives across operations, marketing and medical teams to improve business performance and patient experience