Description

Consumer Insights professional with 10+ years of experience on both agency and client sides, partnering with marketing, product, sales, design and R&D teams to drive growth through actionable insights.

🌎 Diverse Experience in Global Settings

Led projects and teams at local, regional and global levels, mastering qualitative and quantitative methodologies on brand tracking, communication testing, concept screening, product innovation, co-creation workshops, usage and attitudes, needs segmentation, social listening, ratings and reviews, conjoint and trends.

🎯 How I Add Value

• Strong focus on business strategy and insights activation.

• Effective communication, through clear storytelling and visual impact.

• Experience in reporting to C-Level audiences.

• Expertise in complex methodological settings.

• Flexible schedule and agile set-up.

✍🏻 Services

Consumer Insights Project Management

• Full Project Management: Research design, set-up, analysis and final presentation.

• Moderation: For focus groups, in-depth interviews and online communities.

• Report Creation: From existing data and proprietary tools.

• Social Listening: Targeted exploration of topics from data available on social networks.

Methodological Strategy

• Strategic Consulting: Insights budget strategy, team organization and planning.

• Guidelines: Method design, cross-market harmonization, guidelines creation and training.

• Onboarding Training: Consumer Insights foundational methodology training for new-comers.

Operational Support

• Translation and Proofreading: For questionnaires, reports and presentations (EN-PT-FR).

• Data Labelling: For algorithm training and/or database reorganization.

• Design: Creating value through visual impact for existing presentations and materials.

💬 Let's connect!

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

L'Oréal
Global Digital Insights Senior Manager
FASHION AND COSMETICS
June 2022 - May 2025 (2 years and 11 months)
Paris, France
Responsible for the development of internal digital tools and their communication and training plans, focused on social listening and ratings and reviews data sources. Leader of post-launch methods, aligning guidelines globally and supporting 8 local teams. Owner of the global budget and plan for the post-launch performance mapping strategy.
Consumer Insight Méthode agile social listening Product management Change Management
L'Oréal
Head of Consumer Science R&I LATAM
FASHION AND COSMETICS
October 2020 - May 2022 (1 year and 7 months)
Rio de Janeiro, Brazil
Responsible for all L'Oréal product evaluation tests with consumers in Brazil and Mexico. Coverage of the full innovation funnel, from qualitative tests to quantitative validations. Management of new methods development, supplier optimization and regional contracts. Strong focus on diversity and sustainability topics on the product innovation plan.
Etudes quantitatives Test de performance product test Leadership Co-création
Electrolux AB
Consumer Insights Manager LATAM
RETAIL (LARGE RETAILERS)
April 2019 - September 2020 (1 year and 5 months)
São Paulo, State of São Paulo, Brazil
Leader of the regional consumer studies for brand exploration and kitchen appliances. Idealization and implementation of the new Brand Tracking strategy for the Group. Redesign of the product validation process in partnership with the global team. Management of the regional Usage and Attitudes program.
Trend Analysis Content Management Customer Segmentation and Analysis Etude de besoin