About Le Chau Anh
Strategic media planning and content strategy, specializing in social and digital content.
Confident and proactive, I’m a highly motivated digital content and media planning specialist with over four years of experience. I'm fluent in English with advanced French.
I've completed Meta Ads & Google Ads Certifications, have a Bachelor's degree in Marketing Management, a Master 1 in Digital Marketing from the University of Finance - Marketing, Ho Chi Minh City, and a Master 2 in Wine & Spirits Management, specializing in Marketing from KEDGE Business School, Bordeaux.
Specialties: Media planning, social media strategy, content strategy, brand strategy, product development, strategic planning, digital marketing, copywriting, and communications.
Vietnamese
Native or bilingual
English
Native or bilingual
French
Fluent
Remote only
Primarily works remotely
Experience
- Marussia BeveragesAssistant Global Social Media & Communication ManagerWINE AND SPIRITSJuly 2022 - December 2022 (5 months)Paris, France- Developed international websites for brands by WordPress and produced social media content- Coordinated brand communication for social media and events (Whisky Live Paris 2022, pop up events)- Managed community on social media of global accounts on Meta Business Suite- Market research by competitors analysis, market tours, trends analysis & built brand strategy- Managed relationships with different markets, external agency, and international influencers for collaboration- Followed and updated new trends of digital communication and new functions on social media.
- Celliers d' Asie VietnamMarketing CoordinatorWINE AND SPIRITSMay 2021 - August 2021 (3 months)Ho Chi Minh City, Vietnam- Managed digital content and monthly newsletters for brand communication on social media and email- Responsible for planning stores displays, brand activation events, advertising, marketing data analysis and digital campaigns- Planned, proposed and monitored national marketing expenses- Coordinated with national commercial team (wholesalers & retailers) to develop pricing strategy with effective promotions- Managed community including social media accounts and discussion in external communities on social media- Collaborated with influencers and magazines for public relations activities.
- DENTSU INTERNATIONALAssistant Digital Media ManagerPRESS AND MEDIAJanuary 2021 - May 2021 (4 months)Ho Chi Minh City, Vietnam- Assisted in planning paid social campaigns for Heineken (Heineken Festive, Heineken 0.0, Heineken Silver, Heineken Sleek, etc.)- Set up & monitored paid social campaigns on Meta Ads Manager, Google Ads Manager- Prepared weekly and end paid social campaign reports including digital metrics and clipping reports- Worked with vendors and Heineken to process paperwork including Invoices and POs- Attended training courses of Dentsu, Heineken, Facebook, Google. (Think with Google, DoubleClick Campaign Manager 360, Dentsu Marketing Cloud, Heineken Communication Compass, etc.)- Biggest campaign in charge of: National paid social campaign Heineken Festive 2021, budget: over 600 thousand dollars, reaching over 43 million people.
Recommendations
Be the first to recommend Le Chau Anh
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree (M2)KEDGE Business School2022Master's degree (M2) in Wine & Spirits Management, specializing in Marketing
- Bachelor's degree & Master's degree (M1)University of Finance and Marketing2021Bachelor's degree & Master's degree (M1) in Marketing Management, Digital Marketing
Certifications
- Meta AdsMeta2022
- Google AdsGoogle2021