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Léa SmadjaLS

Léa Smadja

Stratégie Digitale & Ecommerce

€400/day
Paris, FR
8-15 years

Average response time: 1 hour

About Léa

Après des études de marketing et e-business, j’ai travaillé dans les secteurs du luxe et de la beauté en digital, e-commerce et eCRM, à la fois des missions opérationnelles et des projets stratégiques.

Stratégie digitale globale, refonte de site, animation de site e-commerce, analyse du traffic et des ventes, développement à l’international, SEO, community management, eCRM, j’ai travaillé sur des missions diverses et variées.

Je cherche aujourd’hui à travailler sur des projets stimulants dans une démarche que j’appelle « Green Digital » basée sur la prise de conscience de l’impact négatif qu’internet peut avoir sur la planète et la mise en place d’outils favorisant une web plus propre et plus durable.
Rendez-vous sur mon site pour en savoir plus:
  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

  • Portuguese

    Basic

Remote only
Primarily works remotely

Experience

  • Jalé Digital
    Freelance Marketing Digital & Ecommerce
    CONSULTING AND AUDITS
    June 2020 - Today (6 years)
    Lisbonne, Portugal
    Création de site web (paramétrages de l’hébergement et du domaine, design, UX, intégration sur Wordpress, QA, mise en ligne), emailing (consulting, design, intégration sur MailChimp ou Sendinblue, reporting), SEO (Audit & recommandations, optimisation technique et de contenu), consulting en Green Digital, traductions anglais/français
  • Van Cleef & Arpel's
    Chef de projet Ecommerce
    LUXURY GOODS
    January 2018 - June 2020 (2 years and 5 months)
    Paris, France
    • Management of the conversion and customer experience on 3 channels
    - e-commerce website (USA, Canada, Europe, China, Japan)
    - Weboutique (Wechat eshop in China)
    - Call centers (Same écopé as web)

    • Website revamp (not yet released): client’s journey requirement definition, validation of user specification, coordination with tech and internal business teams, testing

    • international e-commerce strategy and business strategy

    • Monthly analysis and reporting to the top management

    • Projects coordination (change of ERP, revamp of e-commerce parcels, revamp of trigger emails)

    • Management of the eCRM campaigns strategy in cooperation with the retail team

    • Management of 3 FTE

    Softwares: Google analytics, Jira, AEM, AB Tasty, SAP ERP, SAP BI, Cheetah digital, Iadvize
    Gestion de projet Google Analytics Business intelligence Microsoft Powerpoint Atlassian JIRA E-commerce Stratégie webmarketing AB Tasty Méthode agile CRM SAP Adobe Photoshop
  • Annick Goutal
    Chef de projet digital
    FASHION AND COSMETICS
    April 2015 - January 2018 (2 years and 10 months)
    Paris, France
    Management and monitoring of the US and European eshops : content management, e-merchandising, follow up and analysis of sales and trafic, conversion rate optimisation, development of loyalty programs, follow-up of the P&L and forecasts
    Driving trafic : emailing, community management, SEO, SEM, partnerships with micro-influencers
    Media: management of a media plan for September 2018
    Management of one intern and two ecommerce packers.

    Softwares: Magento, Google Analytics, Google Search Console, MailChimp, Adyen, etc.
    Google Analytics Magento Gestion de projet Google Search Console Mailchimp E-commerce Adobe Photoshop Adobe Illustrator Stratégie webmarketing

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Education

  • Master Marketing digital & EBusiness
    Inseec
    2015

Certifications

  • Google Analytics Essential Training
    Linkedin
    2017
  • Google AdWords Essential Training
    Linkedin
    2017

Skill set (29)

Categories