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Léa Smadja

Freelance E-commerce, Webmarketing, SEO

Remote from Caluire-et-Cuire

  • 45.7946
  • 4.8463
Propose a project The project will only begin when you accept Léa's quote.
Propose a project The project will only begin when you accept Léa's quote.

Location and geographical scope

Location
Caluire-et-Cuire, France
Remote only
Works remotely most of the time

Preferences

Business sector
  • Travel & Tourism
  • Culture
  • Entertainment & Leisure
  • E-commerce
  • Environment
+7 autres

Verifications

Languages

Categories

Skills (17)

Léa in a few words

Après avoir travaillé plus de 5 ans dans l’industrie du luxe, j’ai souhaité me lancer dans la grande aventure de l’entreprenariat.

Ayant travaillé dans des structures de différentes tailles, je comprends et sais répondre aux besoins des grandes comme des petites entreprises, que ce soit sur les plans organisationnel, budgétaire ou en terme de gestion de projet.

De part mes expériences variées, j’ai développé une maitrise globale et une vision 360° du digital tout en me spécialisant et en enrichissant mon expertise sur les aspects e-commerce et eCRM.

Passionnée par le web et l’expérience client, j’ai à coeur de proposer un service de qualité, à un prix juste, avec bienveillance et transparence.

Experience

Van Cleef & Arpel's - Richemont

Luxury Goods

Chef de projet Ecommerce

Paris, France

January 2018 - June 2020

• Management of the conversion and customer experience on 3 channels
- e-commerce website (USA, Canada, Europe, China, Japan)
- Weboutique (Wechat eshop in China)
- Call centers (Same écopé as web)

• Website revamp (not yet released): client’s journey requirement definition, validation of user specification, coordination with tech and internal business teams, testing

• international e-commerce strategy and business strategy

• Monthly analysis and reporting to the top management

• Projects coordination (change of ERP, revamp of e-commerce parcels, revamp of trigger emails)

• Management of the eCRM campaigns strategy in cooperation with the retail team

• Management of 3 FTE

Softwares: Google analytics, Jira, AEM, AB Tasty, SAP ERP, SAP BI, Cheetah digital, Iadvize

Annick Goutal

Cosmetics & Fashion

Chef de projet digital

Paris, France

April 2015 - January 2018

Management and monitoring of the US and European eshops : content management, e-merchandising, follow up and analysis of sales and trafic, conversion rate optimisation, development of loyalty programs, follow-up of the P&L and forecasts
Driving trafic : emailing, community management, SEO, SEM, partnerships with micro-influencers
Media: management of a media plan for September 2018
Management of one intern and two ecommerce packers.

Softwares: Magento, Google Analytics, Google Search Console, MailChimp, Adyen, etc.

1 external recommendation

Check out Léa's recommendations

Education

Certifications