Léa Fleury

- Project 1 (L’Oréal Group x Webedia): delivered a report analysis on customer reviews and offered strategic marketing recommendations for multiple ranges of cosmetic products (+ 500 customers profiles analysis)

- Project 2 (L’Oréal Group): part of a new customer experience project based on augmented reality for the “Life Plankton” product range (in collaboration with the VM and Retail teams) and submission of a report analysis on the traffic impact and ROI

- Prepared and sent daily/weekly KPIs reports to top management, commented and highlighted recommendations and identified growth opportunities in terms of clientele, channels and product category

- Created a toolbox to motivate the salesforce during the launch of a new collection (crafted a new incentive program - budget: 15k€)

- Wrote collection briefs to remind the market trends and offered strategic recommendations to the subsidiaries

- Implemented omnichannel marketing strategies (360°) by developing campaign toolkits based on comprehensive sales, budget estimates and forecasts (Budget: 70k€)

- Carried out competitive intelligence and created mappings (price range, marketing/strategic positioning)

- Oversaw and planned product launch lifecycle (+/- 5 launches per month) and 2020 launch calendar

- Processed quantitative and qualitative analysis of the e-commerce network in Europe and designed a strategy to boost silver jewelry sales, resulting in a +134% sales increase

- Conceptualized an ideal e-commerce product offer by analyzing consumer insights (+300 customers profiles analysis)

- Organized a Showroom to present the FW21 collection to the wholesalers (editing a collection plan, building up a modelario, carrying out the sales teams speech and managing external services providers)

- Optimized the product portfolio of the wholesalers (depending on stock volumes, sales objectives and production capacity), resulting in a +89% sales increase

- Enriched collection storytelling by designing POS tools and attractive jewels display