Description

Passionnée par le digital et le marketing, ma priorité n°1 est d'offrir aux utilisateurs la meilleure expérience online ou offline grâce à des parcours d'acquisition clients originaux et efficaces. Je serais un véritable atout pour la croissance et le développement de votre business.

📱 Mobile App Marketing 📱

👉 App Growth :

- Téléchargements d'application mobile

- Définition de la stratégie User Acquisition (Meta, Google, ASA, Snapchat, TikTok)

- Optimisation ASO (Product page, AB tests, mots-clés)

- Configuration et gestion des campagnes

- Tracking et outils d'attribution (Appsflyer, Adjust...)

- Reporting sur la performance ASO et UA

👉 Conversion Rate Optimisation :

- Optimisation des pages de checkout

- Stratégie de pricing

- AB test inApp des tunnels (signup, onboarding, guide tour, checkout process, features...)

👉 AppStore et Google Play :

- Recommandations ASO (App Store Optimization)

- AB des products page (description, screens, icon, redirection...)

- Analyse des mots-clés pertinents

- Rédaction des descriptions optimisées

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Chargemap
Growth Manager
September 2024 - Today (1 year and 9 months)
Strasbourg, France
📈 Acquisition & Growth : Stratégie d’acquisition multi-canal, SEO, SEA, Social Ads, Retargeting
🎯 Product Marketing : Optimisation de la conversion dans les différentes étapes du user journey inApp : acquisition, onboarding, singup, activation, monetisation retention...
🔍 CRO & Expérience utilisateur : A/B testing, analyse data, optimisation de funnel
Product Marketing User Acquisition Conversion Rate Optimization (CRO) Growth
Beelly (ex Fridaa.)
Head of Marketing
REAL ESTATE
July 2022 - October 2023 (1 year and 4 months)
Bordeaux, France
- Élaboration et développement de la stratégie marketing d'acquisition de l'application mobile.
- Gestion CRM et nurturing des nouveaux prospects vers la conversion.
- Optimisation de la conversion a travers des tunnels web et inApp.
- Analyse des points de frictions (install, signup, onboarding, conversion..) et optimisations produit par AB testing
Growth marketing Customer Relationship Management (CRM) Lead nurturing Conversion Rate Optimization Tunnel de conversion Acquisition client Génération de leads qualification de leads Acquisition trafic Stratégie marketing
FizzUp
Head of Marketing
HEALTH AND WELLNESS
August 2015 - September 2018 (3 years and 2 months)
Colmar, France
Driving sales and growth in France and abroad by relying on an ambitious user acquisition strategy to boost KPIs. FizzUp is now the most downloaded fitness app in France with over 7 million users.
Growth hacking Growth marketing Stratégie de croissance Customer Relationship Management (CRM) Outbound Marketing Inbound marketing App Store Optimization Strategic Partnerships Stratégie de prix

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MASTER SUP DE WEB - 360 DIGITAL
SUPDEWEB
2017
Marketing

Apple Search Ads
Apple Search Ads
2022
Keywords Campaign Management Apple Search Ads Reporting ASO

Léa Ducret

🚀 App Growth & Mobile User Acquisition | ASO

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