About Lauryne
French
Native or bilingual
English
Fluent
Italian
Basic
German
Basic
Experience
- Insulèr StudioFounderJanuary 2023 - Today (3 years and 5 months)Paris, FranceStrategic and operational management of a creative studio specialising indesign, branding and cultural storytelling. Designing and implementingvisual communication projects, managing partnerships, coordinating teamsand developing products with a strong identity.
- Maison AlaïaGlobal E-MerchandiserE-COMMERCEJanuary 2025 - August 2025 (7 months)Paris, FranceImplementing the e-merchandising strategy: managing the online catalog,coordinating product launches, optimising the customer journey and digitalcontent. Performance analysis, active contribution to e-commerce purchasesand showroom sessions, working closely with the Product, Image, CRM andMarketing teams.
- Maison Alaïa,Store Planner & VM CoordinatorLUXURY GOODSApril 2024 - December 2024 (8 months)Paris, FranceManaging VM schedules and coordinating communication media with the Retail, Image and Wholesale teams. Budget monitoring (CAPEX, A&P) and logistical management of deliveries of materials, furniture and VM tools for retail projects, events and pop-ups. Organising showrooms, developing VM prototypes and coordinating cross-functional projects in a creative and demanding environment.
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Education
- EDHEC Business School2023
- CPGE ECELycée Janson de Sailly2019CPGE ECE