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Laurina GuillaubyLG

Laurina Guillauby

Digital Strategist

€230/day
Berlin, DE
3-7 years

Average response time: 1 hour

About Laurina

EN//
Thanks to my expertise as a social media manager, I was able in the course of my career to grow and solidify communities through accurate audience segmentation. Easily inspired and creative by nature, it is not rare to see me bustling with ideas for creative campaigns. I am always eager to influence communities through effective branding, and help companies create a voice and identity of their own. Having worked extensively for both French and German companies, I am passionate about transcreation and localization.
From translating texts and copies, to creating thorough localized social media strategies, I get energized by working on the complexities of languages and cultures.

FR//
Grâce à mon expertise en tant que social media manager, j'ai pu, au cours de ma carrière, développer et solidifier des communautés grâce à une segmentation précise d'audience. Facilement inspirée et créative de nature, il n'est pas rare de me voir déborder d'idées de campagnes créatives. J'aime particulièrement créer et influencer les communautés grâce à une stratégie de marque efficace et d'aider les entreprises à créer leur voix ainsi qu'une identité qui leur sont propres.
Ayant beaucoup travaillé pour des entreprises françaises et allemandes, je suis passionnée par la transcréation et la localisation. Qu'il s'agisse de la traduction de textes et de copies ou de la création de stratégies de réseaux sociaux localisés, je me sens stimulée par la complexité des langues et des cultures.

  • French

    Native or bilingual

  • English

    Fluent

  • German

    Fluent

Remote only
Primarily works remotely

Experience

  • Contorion GmbH
    Social Media & Content Management France
    E-COMMERCE
    July 2021 - Today (4 years and 11 months)
    Berlin, Germany
    Kicked off the French Social Media and Content Strategy from scratch

    - Social Media Strategy based on the French customer pool
    - Benchmark of French competitors
    - Implementation of Paid ads strategy
    - Video/photo shooting campaigns ideation and activation
    - Reporting and analysis
    Social Media Paid social Analytics Reporting Cross-functional Team Leadership Instagram Marketing Facebook Marketing Tone of voice
  • SumUp
    Social Media Manager France
    TECH
    April 2020 - October 2020 (6 months)
    Berlin, Germany
    Developed and executed creative campaigns in line with brand identity and business strategy

    - Social media strategy
    - Competitor benchmark
    - Creative campaign ideation and activation
    - Reporting and analysis
    - Community management
    Social Media Analytics content creation Cross-functional Team Leadership
  • Business Insider France
    Community Manager
    CULTURE
    August 2018 - November 2019 (1 year and 3 months)
    Paris, France
    Developed a social media strategy based on traffic optimization

    - Translation and proofreading of articles
    - Harmonization of the editorial line to the French social media audience
    - Creation of snackable content for social media
    Localization Translation English-French Copywriting Réseaux sociaux

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Education

  • Management Interculturel
    ISIT Paris
    2019

Skill set (22)

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