Lauri Aarnio

Supporting tech companies and entrepreneurs with their marketing strategy and online presence. Helping brands to:

- Improve customer journeys and client retention

- Define key audiences, ICPs (ideal customer profiles) and critical messaging & tone

- Build strategic communication and marketing plans (events, product launches, new markets)

- Get more quality visitors on landing pages (SEO)

- Increase demand- and lead generation freelance ➡️[email protected]

Hello Tomorrow is a global deep tech network providing innovation support by assisting clients in every step of their innovation journey, from identifying deep tech trends to accelerating innovations to the market.

• Team management, point of contact for transversal collaboration across BUs

• Marketing & communication (B2B), product marketing, and project management; overseeing the marketing & communications and press for the Hello Tomorrow Global Summit, the annual number-one deep tech conference in the EU. Successfully managing event sponsorships and marketing offers for 10+ clients per year

• Custom communication & marketing strategies for Hello Tomorrow's partners such as L'Oréal (Biotech & Cosmetics), Syensqo (ex Solvay Group, Biotech), Safran (Aerospace), EIT, EIC (European Commission)

• Improvement of Partnership offers (brand & visibility) for our Partners, 20+ corporate & institutional partners p/y

• Coordination with Boston Consulting Group (BCG) on multiple joint marketing & communication campaigns for the launching of reports, webinars, and press conferences (thought leadership) - resulting in a total of 1300 reports and content downloads across topics such as Energy, Investment trends, Open innovation & Healthcare in 2 y.

• B2B Growth and digital marketing strategy to modernise the company's acquisition funnel & client retention (AARRR)

• B2B Inbound marketing strategy improvement & implementation for three business units: Events, Innovation & Strategy Consulting and SU Programs

• Building brand awareness for Hello Tomorrow Consulting (innovation & strategy consulting)

• Driving the strategy for partner & client customer success videos and testimonials, increasing client engagement & referrals

• Implementation of Hubspot CRM for Marketing, creation of a database from scratch, +25% boost in MQLs generated through inbound marketing

BeMyApp is a digital transformation and open innovation agency. They offer strategies and campaigns for technology companies and brands, helping them connect with the best developers and startups in the world to foster cross sector collaboration and accelerate innovation to introduce new products to the market. I oversaw BeMyApp's EMEA Communications and managed a team of six. Achieved high customer engagement through client experiences, enforcing profitable partnerships. Clients: Microsoft, Amazon, Intel, Pepsico, Louis Vuitton, Sanofi, Siemens, L'Oréal, BCG Digital Ventures, GE, ENGIE and Fortune 500. Institutions: EU Commission, ESA, ECMWF

• Marketing strategy (approx. 30 projects a year, 90% client satisfaction) - Product marketing SaaS

• Budgeting: managed budget for all in-house and external projects

• Recruitment & staffing (team of 6)

• Community, Schools, and Media Outreach/Partnerships with 15 top tech schools in Europe, 20 top tech media

• Managing Digital ads, tools, and budget (€10K/m - €100k/)

• Streamlining processes and CRMs across the Communication & Marketing departments

• Paid acquisition strategy (Linkedin, FB, Instagram, Quora, Reddit, native advertising and ROI optimization in conversion rates) - breaching 10% CTR on numerous campaigns

• Creation of interactive dashboards for reporting and processes, increasing +27% in profitability in 2021/22

• Designed a SaaS B2B marketing strategy for a cloud platform service; our team launched a new platform through a go-to-market strategy

• Data analysis and implementation of Google Looker visualization for key KPIs

• Content marketing around topics such as: Data science, AI, Machine learning, Deep Learning, Startups & Innovation, Entrepreneurship, Tech communities, Programming

• Startup relations and scouting, 10+ successful projects per year in the fields of Green Mobility, Energy, Open Innovation, Decarbonization

• Successful rebranding of the agency

• Inbound marketing strategy modernisation