About Lauren
Vous avez besoin d’une stratège senior pour structurer votre stratégie créative, produire des briefs actionnables ou piloter votre contenu — sans recruter en CDI. Je prends en charge vos projets en autonomie complète, du cadrage stratégique à la livraison.
12 ans d’expérience en agences internationales (Ogilvy, Dentsu, Cheil/Samsung, Unilever Studio) sur des clients comme Heineken, Nespresso, Nestlé. Campagnes 360°, stratégie social media Meta/TikTok/Instagram, briefs créatifs, direction éditoriale, ateliers de stratégie.
Fondatrice de Saint Art 700, plateforme de conseil artistique caribéenne — ce terrain entrepreneurial m’apporte une sensibilité forte aux marques culturelles, lifestyle et DTC.
J’interviens sur :
Stratégie créative · Briefs créatifs · Contenu social media · Brand storytelling · Ateliers stratégie · Direction éditoriale
Disponible en freelance, 100% remote, FR/EN.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Saint Art 700Founder & Creative DirectorJanuary 2022 - Today (4 years and 5 months)Miami, FL, USAart curation, advisory, and artist representation platform. Operated alongside agency consultancy work.— Built and manages a roster of 10 represented Caribbean artists, negotiating IP licensing, commercial mandates, and brand partnerships (inc. Porsche Antilles)— Developed and sold B2B art leasing programs (bail art) to 6 active corporate clients across hospitality and real estate sectors— Designed and delivers 'L'Oeil du Dirigeant' — a corporate workshop positioning executives as curators, sold as a repeatable C-suite product— Organized a high-end Art Collector Retreat (Martinique, 2025) co-hosted with MM Culture Group, targeting US diaspora at $5–6K USD per head— Active institutional partnerships: SAMAC Airport exhibition (May 2026) and AFD / Fonds Metis financing for a structured collector-creation program (Sept 2026)
- Lonsdale Saatchi & SaatchiContent Strategy ConsultantDIGITAL AND ITJanuary 2022 - July 2025 (3 years and 6 months)Advertising agency for Latam region brands. Senior consultant across multiple brand mandates.— Led 360° campaigns combining digital strategy, creative content, and on-ground activations for major regional brands— Built strategic partnerships with artists and influencers (Kes the Band, Machel Montano, DJ Puffy) generating +40% engagement and +120% sales uplift— Integrated generative AI tools (Runway, ChatGPT, Veed.ai) into content production workflows across client teams— Drafted 200+ strategic proposals with a 70% win rate
- Agence Oliver — Unilever StudioHead of Content & CommunityJanuary 2021 - January 2022 (1 year)London, UKIntegrated agency building bespoke marketing teams for brands. €200M revenue• · 5,000 staff across 46 countries.— Drove +30% revenue growth by launching leadership sessions on TikTok, social commerce, and reactive content formats— Managed digital and social strategy across 10 Unilever brands, integrating AI-assisted production tools— Led a team of 15 content creators and community managers
Recommendations
Be the first to recommend Lauren
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- AI for MarketersCannes Lions Institute2025AI for Marketers
- Cultural Organization ManagementInstitut Devos of Art Management2010Cultural Organization Management