About Lauren
English
Native or bilingual
French
Native or bilingual
Experience
- SiaMarketing & Communications ManagerCONSULTING AND AUDITSMay 2022 - May 2025 (3 years)Paris, FranceLeading global marketing and communications strategy across Sia’s brand portfolio.Grew LinkedIn following by 200% (50k followers YoY).Increased organic impressions to 2M+ in Q1 2025 through testing and implementing LinkedIn best practices.Delivered €12k savings by streamlining digital tool usage.Promoted to managerial role after 2 years.Managing and mentoring global marketing team: enabled two promotions, fostering career growth.Overseeing integrated, multi-channel campaigns using web, SEO and SEA, social media (organic and paid), and press.Briefing and coordinating design teams on online and offline campaign deliverables.Writing and localising copy for web, social, newsletters, and press.Webmastering: external website and intranet (Sharepoint).
- FreelanceContent WriterSOCIAL NETWORKSJanuary 2017 - January 2018 (1 year)Toronto, ON, Canada• Copywriting: web content, SEO, whitepapers, articles• Proofreading• Copyediting• Ghostwriting
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Education
- BA Hons. English Literature and French StudiesUniversity of Birmingham2012
- ErasmusUniversité Paris VII2011Erasmus