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Lauren AlricLA

Lauren Alric

Développement Retail à l'International

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

About Lauren

Avec dix ans d'expériences dans le développement retail à l'international dans le secteur du luxe et de la mode, j'ai mis en place des organisations afin de pouvoir developper les ventes des boutiques.
Mes réalisations sont les suivantes:

- Planification de la stratégie globale du réseau retail.
- Gestion des stocks.
- Augmentation des ventes et des KPI's
- Planifier et suivre la construction de nouveaux magasins.
- Installation et mise en place de plusieurs ouvertures de point de vente à l'international.
- Recrutement et formation des équipes retail.
- Formation produits / vente dans les pays suivant : France, Espagne, Italie, Allemagne, Suède, Japon, Hong Kong, Australie, États-Unis.
- Réalisation d'événements afin de dynamiser le traffic et rassembler une communauté.

With ten years in the International Luxury / Fashion Retail, I possess both demonstrated sales achievements and management skills - symbiotic qualities to grow your business.
My achievements include the following :

- Global retail strategy planning.
- Managing Stock.
- Increased sales.
- Plan and follow up with the construction of new stores.
- Successfully set up stores and merchandise.
- Hired and mentored team stores to exceed sales goals.
- Trained four different market France, Spain, Italy, Germany, Sweden, Japan, Hong Kong, Australia, US. - Organised stores event.
  • English

    Native or bilingual

  • Swedish

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Highsnobiety
    Senior Retail Operation - Consultante
    LUXURY GOODS
    June 2021 - June 2022 (1 year and 1 month)
    Responsible and Orchestrate the first Travel Retail Concept store
    Responsible for Partnerships and Brands collaboration
    Set up a full Retail organization into the company
  • Happy socks
    Global Retail Manager
    FASHION AND COSMETICS
    August 2018 - January 2020 (1 year and 6 months)
    Stockholm, Sweden
    Tasks & Responsibilities
    • Overall commercial responsibility of all Happy Socks’ directly operated retail stores
    • Setting up year budgets and P&Ls per store and control and follow-up
    • Analysis of store sales on a SKU level aiming on stock optimization
    • Recruitment & management of Store Managers and Sales Assistants incl. operations- and training manuals
    • Close co-operation with HQ Retail Buyer and Visual Merchandizer to ensure properly forecasted purchases are done, commercial and promotional calendar set by the HQ are implemented and visual merchandizing plans are followed
    • Creating in-store activities, matching local holidays and festivities
    • Store visits & constant communication with store staff
    • Support externally operated stores
  • Maison Kitsuné
    Global Retail Director
    FASHION AND COSMETICS
    June 2013 - October 2016 (3 years and 5 months)
    Paris, France
    § Buying & Merchandising: Settled the Retail Gobal strategies
    o Worked on all the selection of the buy for each stores
    o Launched of the Collection / Collaboration / Special project
    o Prepared the delivery schedule
    o Created window planning & designed
    o Developed packaging + retail furnitures

    § Stores Opening : worked on 6 openings + 1 café Kitsuné
    o Collaborated with architect on Design + Functionality of the store
    o Tracked Budget + Construction
    o Set up of the stores

    § MGMT : 7 Direct supervising – 30 supervising workers
    o Recruited, selected, oriented, trained shop staff and managers
    o Followed performance, maintained a safe secure work environmemt, developed
    growth opportunities
    o Provided objectives, challenged the team (Incentives / Mystery Shopping,...)

    § Training :
    o Created training collection Book / The Art of Sales for Maison Kitsuné
    o Ensured training for Paris team / US team / HK team / Japan team

    § Stores Event :
    o Organised Stores Openings (Press) / Clients stores event or animation to drive traffic
    o Selected brand collaborations(Aesop, Bob’sjuice, Noglu,Hotels, Shu Uemura, Reebok,...)

    § Budget & Sales:
    o Controlling KPI & budget target => making action plan
    o Improved the sales performance
    o Tracked & maintaining the Budget

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Education

  • MBA en Marketing International de la Mode
    ESG
    2010

Skill set (10)

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