Description

🇫🇷 Trilingual French, Chinese and English

👩🏻‍💻 7 years of experience in digital marketing and e-commerce

💸 Managed more than €100k monthly budget

⚡️ Coached more than 50 students at IIM Digital School

🤳🏼 Content Creator on Tiktok (38K followers)

👩🏻‍💻 Mentor at Dema1n.org

Why work with me?

Paris-based data-driven and tech-savvy professional with 7 years working experience in online marketing & e-commerce. Previously worked for French tech start-ups (LeLynx, Proprioo), cosmetics/personal care (Merci Handy) and global e-commerce at Alibaba.

My approach is to build close-working relationships with my clients to work with goals in mind whilst offering a wealth of digital expertise. From startup-ups to leading companies, my goal is to deliver cutting-edge digital strategies that perform.

My services:

1. PPC Audit, Set-up and Management on Google Ads, Bing Ads, Facebook Ads, Snapchat Ads, Tiktok Ads, Outbrain, Taboola including tracking and reporting.

Certified Professional: Google Search Ads, Display, Video, Campaign Manager 360, Analytics

References: Netbooster, LeLynx.fr, Proprioo

2. E-Commerce Website Management: D2C strategy, budgeting and P&L, online acquisition, traffic acquisition, project management, user experience, conversion rate optimization, customer experience, copywriting, emailing, reviews & NPS

Tools: Shopify Plus (CMS), WordPress (CMS), Polar (Analytic), Klaviyo (CRM), Gorgias (SAV)

References: Merci Handy

3. User Generated Content (UGC) creation for Tiktok, Reels or Youtube Shorts including trend benchmarks, content ideation and script writing + Mentoring sessions - DM me for portfolio, scope & detailed pricing.

References: L'Oréal, IronHack, Burga, 900.Care, Fnac

4. Amazon FBA: storefront and product page optimization, A+ page creation, Vine program set-up, run Amazon ads.

References: Merci Handy

What's more?

📧 Available on WhatsApp, Slack, email

✅ Your satisfaction is my top priority (Five Star Reviews)

➡️ Response within 1 hour

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

L'Oréal SA - L'Oréal France
D2C Project Manager Europe
FASHION AND COSMETICS
February 2023 - Today (3 years and 4 months)
Clichy, France
Brand: NYX PMU
Scope: Europe (10 countries)
Atlassian Confluence Atlassian JIRA Salesforce Commerce Cloud
Alibaba
Category Campaign Manager - Miravia
E-COMMERCE
April 2022 - December 2022 (8 months)
Paris, France
Member of the first local User Growth team to tackle European markets expansion with the launch of Miravia in Spain.

Responsible for strategy & onsite category campaigns:
- Acting as a local advisor, defining strategy and roadmap for onsite campaigns through seamless project management with cross-functional (business, marketing, product, tech, design) & multicultural teams (400 people in 6 countries)
- Conducting user acceptance testing on mobile, app and PC to validate platform functionalities before official launch while upholding our end customer's experience through monthly BRDs
- Leading end-to-end execution of strategic integrated marketing campaigns that bring together the right partners and product mix for our customers to drive the growth of categories
- Management of 1 BPO
E-commerce Campaign Management Gestion de projet UAT Problem Solving Spécifications techniques User Experience Marketplace Gestion budgétaire
Merci Handy
Head of Direct to Consumer
FASHION AND COSMETICS
November 2020 - March 2022 (1 year and 4 months)
Paris, France
- Defined global budget, roadmap and governance for 4 Shopify stores (FR, UK, EU & US)
- Designed killer value propositions for our e-commerce to create a unique DTC offer: new unboxing experience, interest-free installments (Alma), virtual bundles, pick-up point delivery (Mondial Relay)
- Built foundations of the global marketing strategy: lead in-house paid acquisition for 6 paid channels (Google, Bing, Facebook, Tiktok, Snapchat and Awin), CRM (Klaviyo), UGC (Stamped) and Customer Support (Gorgias)
- Successfully launched Amazon FBA: Storefront, A+ pages, Vine Program & Ads
- Reporting with Polar Analytics, P&L and budget management
- Member of the Executive Committee & team management (2 FTE)
Gorgias Shopify E-commerce Klaviyo PPC Amazon Ads TikTok Ads Snapchat Ads