About Laure
Professionnelle de la communication en entreprise depuis plus de 6 ans, je suis spécialisée dans les réseaux sociaux et les relations presse. Grâce à des expériences dans des organisations de différentes tailles et évoluant dans des secteurs variés (enseignement supérieur, finance, habillement,secteur public, ...) je sais m'adapter rapidement aux problématiques de mes clients.
Vous pouvez faire appel à moi pour :
- de la création de contenus pour vos réseaux sociaux et média en ligne (vidéos, article, photos, stories, etc.)
- de la modération et de l'animation de communautés
- l'écriture de vos communiqués et dossiers de presse
- de la formation sur l'utilisation des réseaux sociaux à des fins professionnelles
- vous accomapgner dans le développement d'une stratégie de communication et la mise en place d'outils de communication autour d'un projet précis
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- NEOMA Business SchoolSocial Media-ManagerEDUCATION AND E-LEARNINGSeptember 2019 - April 2020 (7 months)Région de Paris, France- To manage social media accounts and pages creating daily content and handling editorial calendar- To promote the brand on social media & to expand communities- To manage students and employees advocacy programs- To analyse campaigns and to communicate social media results- To anticipate, to identify and to address reputation risk issues- To Media train executive committee members and top managers
- ESCP EuropeCommunication & PR ManagerEDUCATION AND E-LEARNINGJuly 2017 - September 2019 (2 years and 2 months)79 avenue de la République - 75011 Paris- To manage relationships with key journalists from end to end (identification of opportunities, responding to incoming media requests, organization of interviews & press events)- To write communications materials: press releases, statements, Q&A, reporter biographies, briefing documents & key messages for spokespersons, social media publications- To monitor and to assess media coverage and corporate reputation- To coordinate European PR Team, to harmonize content and to ensure compliance with the brand strategy
- TBWA\CORPORATEPress relations and public affairs consultantPRESS AND MEDIAFebruary 2016 - February 2017 (1 year)Lyon- To build and to implement media relations plans and social media strategies for higher education field, public organizations & start-ups- To manage journalist and influencer networks: assisting with arranging interviews, organizing press trips, dispatching of products- To draft media relations materials & marketing tools: key messages, Linkedin articles, press releases, Q&A, newsletters
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Education
- 2013INSEEC Business School - Paris2013
- Master of Business Administration (M.B.A.)Budapesti Corvinus Egyetem2012Erasmus semester