Description

Strategic Omnichannel Merchandising Leader with 15+ years in fashion and luxury, skilled in translating trends into profitable assortments and driving growth across online and offline channels. Proven in leveraging data insights to optimize inventory, elevate customer experience, and uphold brand integrity. Strong leader and communicator, fostering cross functional collaboration and consistently surpassing sales targets.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

International Fashion and Luxury Clients
Omnichannel Merchandising Consultant (Fashion & Luxury)
LUXURY GOODS
June 2022 - Today (4 years)
Paris, France
Develop and implement data-driven omnichannel strategies for fashion and luxury clients, optimizing product assortment, pricing, and presentation across all channels.
Lead the seamless integration of online and offline merchandising, delivering a unified customer experience.
Lead all aspects of the marketplace and e-tailer ecosystem, enhancing brand messaging and sales performance across all channels.
Merchandising e-merchandising Buying omnichannel Marketplace E-tailer Planification, budgétisation et prévision OTB Digital Strategist
Chloé
Retail and Digital Merchandising Director
LUXURY GOODS
January 2021 - May 2022 (1 year and 5 months)
Paris, France
Developed and executed comprehensive buying strategies, optimized product assortments, and led store differentiation and network activation initiatives across the EMEIA region, driving substantial regional growth.
Led a transition of the NET-A-PORTER account to direct ownership, driving a double-digit increase in brand control and profitability.
Managed and mentored a team of 4, fostering collaboration and consistently surpassing sales targets.
Merchandising Buying Retail Merchandising Analyse de données Etude de marché Reporting OTB Digital Strategist e-merchandising
MAISON MARGIELA
Head of E-business
FASHION AND COSMETICS
January 2019 - January 2021 (2 years)
Paris, France
Launched a new omnichannel platform, insourcing ecommerce operations and enhancing infrastructure to streamline customer experience and optimize sales channels.
Increased digital revenue by double digits through tailored P&L management and targeted marketing campaigns across Maison Margiela and MM6, improving channel-specific performance.
Expanded global reach on Farfetch, implementing targeted assortment strategies that aligned with online and offline customer segments, driving consistent brand visibility.
Onboarded high-performing e-tailers, creating strategic partnerships that boosted online revenue and enhanced brand positioning in key markets.
Built and led a team of 6, fostering a collaborative environment that emphasized data-driven decision-making and cross-functional alignment.
Stratégie marketing digital Transformation digitale Stratégie de communication digitale Stratégie e-commerce Marketplace Stratégie webmarketing Planification, budgétisation et prévision omnichannel

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BSc Business Economics
University of Westminster
2002
Business/Managerial Economics
Accounting with specialty of international commerce
ITC G.Piovene
1999
Accounting with specialty of international commerce

Other

Laura Valmorbida

Buying & Merchandising | E-commerce & Omnichannel

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