About Laura
Spécialiste du Product Marketing depuis +7 ans, j'ai accompagné différentes scale-ups de la French Tech dans la définition et l'éxécution de leurs stratégies PMM et Go-to-Market, en apportant une attention particulière au développement en interne des domaines d'expertise suivants :
- Product marketing evangelization & team management
- Competitive & market intelligence
- Positioning & messaging
- Pricing & packaging
- Product launch
- Sales enablement
- Analyst relations
Ma dernière expérience de Head of Product Marketing chez Swile a révélé une envie de continuer à construire des équipes, process, frameworks et stratégies PMM "from scratch", raison pour laquelle je souhaite aujourd'hui me lancer en tant que freelance.
Au plaisir d'échanger,
Laura
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- SwileHead of Product MarketingJuly 2022 - Today (3 years and 11 months)Paris, France- Design, build and manage the strategic and day-to-day operations of the product marketing team (3 people)- Market & Competitive Intelligence- Product strategy- Go-to-Market & Go-to-Customer strategies- Sales enablement- Product amplification & thought leadership
- LibeoSenior Product Marketing ManagerDecember 2021 - June 2022 (6 months)Paris, France
- TALENTSOFTProduct Marketing ManagerOctober 2016 - December 2021 (5 years and 2 months)92100 Boulogne-Billancourt, France- Develop product positioning and messaging to differentiate our products in the market- Product go-to-market: plan the launch of new products and releases and manage the cross-functional implementation of the plan- Sales enablement: communicate the value proposition of products and develop the sales tools that support the selling process of our products- Market intelligence: identify buyers and markets, how they buy and their buying criteria- Competitive Intelligence: identify local and major competitors, build battle cards based on strength and weakness analysis- Demand generation: develop the strategy and manage the approach of content distribution- Participate in customer and prospect meetings
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Education
- VISA BAC+3, Sales, Distribution, and Marketing Operations, GeneralAudencia Nantes Ecole de Management2011VISA BAC+3, Sales, Distribution, and Marketing Operations, General
- Semester, International Marketing and NegotiationTecnológico de Monterrey2009Semester, International Marketing and Negotiation