About Laura
FR:
Journaliste chevronnée, j’aide les marques et les dirigeants à amplifier leur voix grâce à une stratégie de relations publiques, des relations médias et un storytelling percutant. Je travaille avec des clients internationaux dans divers secteurs, notamment la tech, le tourisme et le lifestyle, pour maximiser leur impact médiatique.
-Communication stratégique & RP : Élaboration de stratégies personnalisées pour accroître la notoriété et la réputation des marques.
-Relations presse & médias : Réseau solide de contacts journalistes et médias influents pour assurer une couverture médiatique optimale.
-Stratégie de contenu & leadership d’opinion : Création de contenus engageants et positionnement des clients comme experts et leaders sectoriels.
EN:
Experienced journalist with years of expertise, I help brands and leaders amplify their voice through strategic PR, media relations, and compelling storytelling. I work with international clients across various industries, including tech, tourism, and lifestyle, to maximize their media impact.
-Strategic Communications & PR: Tailored strategies to enhance brand visibility and reputation.
-Media Relations & Press Outreach: Strong connections with journalists and top media outlets for impactful coverage.
-Content Strategy & Thought Leadership: High-value narratives that position clients as industry leaders.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Profesional independienteFreelancer Communications & PR Specialist and ConsultantMarch 2024 - Today (2 years and 3 months)-Strategic Communications & PR: Tailored strategies to enhance brand visibility and reputation.-Media Relations & Press Outreach: Strong connections with journalists and top media outlets for impactful coverage.-Content Strategy & Thought Leadership: High-value narratives that position clients as industry leaders.
- ExpensyaSenior Content & Projet Marketing ManagerNovember 2021 - March 2024 (2 years and 4 months)Paris, FranceExpensya is an innovative spend management solution to empower CFOs and foster autonomous accountable professionals. We are leader of mid-market new generation solutions. -Communication & marketing strategy -Global PR agency coordination -Events & webinars organisation with strategic partners -SEO strategy -Premium content (ebooks, case studies, tutorials, etc) -Product Marketing: Newsletters, push notifications, and communication strategies
- Casting.frCommunications managerMarch 2020 - October 2021 (1 year and 7 months)Paris, France-General administration of international websites (Spain, Italy, Portugal and Argentina). -Content production & interviews to artists -Casting offers publication
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Education
- Licence en ArtsUniversité Buenos Aires2013Lic. Artes Combinadas
- Máster 2 CinémaUniversité Paris 82016Máster 2. Cine y audiovisual. , Teoría y estética del cine