Lahcen Zaydan

As a Creative Designer at LabelVie Group, I create impactful visual communication solutions for Carrefour, Carrefour Market, Carrefour Gourmet, Supeco and Atacadao.

- Design key visuals (KVs) for promotional and seasonal campaigns.

- Create print and digital marketing materials (POS, catalogs, flyers, banners, social media).

- Develop branding and packaging concepts.

- Design in-store visual merchandising and retail theatricalization.

- Produce creative assets for omnichannel marketing campaigns.

- Use Adobe Creative Cloud and Generative AI tools to accelerate ideation, design and production workflows.

- Collaborate with marketing, commercial and brand teams to deliver high-impact campaigns while ensuring brand consistency.