Description

Product Launch & Brand Experience Manager

Launching a new product takes more than great marketing. It requires seamless coordination, clear communication and flawless execution.

With nearly 10 years of international experience, I help premium consumer brands successfully bring products to market by combining product marketing, launch management and cross-functional project coordination.

I've worked with global brands including Designer Parfums, Therabody and Centric Software, leading product launches, international marketing projects, distributor programs, launch events and go-to-market initiatives across Europe, APAC and LATAM.

I enjoy working as an extension of your team, helping coordinate stakeholders, agencies, suppliers and commercial teams to ensure projects are delivered on time and to the highest standard.

Whether you're preparing for a product launch, organising a brand experience, entering a new market or need additional marketing project support, I bring a structured, proactive and collaborative approach to every project.

Areas I can support include:

• Product launches & go-to-market execution

• Marketing project management

• Brand experiences & launch events

• International marketing coordination

• Trade marketing & retail activations

• Cross-functional stakeholder management

• CRM & Salesforce

Beyond my experience, I genuinely enjoy collaborating with people and bringing ideas to life. Whether it's coordinating a product launch, organising a brand experience or supporting a growing team, I take pride in being organised, proactive and dependable. My goal is always to make the process as smooth as possible and deliver work that clients are proud of.

I look forward to helping bring your next product or project to life.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Spanish
Basic
Russian
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 50km), Paris (up to 10km), Lyon (up to 10km), Bordeaux (up to 10km), Nantes (up to 10km)

Centric Software
EMEA Marketing Manager
LUXURY GOODS
June 2025 - July 2026 (1 year and 1 month)
Paris, France
Led go-to-market initiatives and product launch campaigns across EMEA for AI-powered Product Lifecycle Management solutions within the Cosmetics & Personal Care industry. Managed regional marketing projects, Salesforce CRM campaigns, trade events, webinars and commercial initiatives while working closely with sales, product and international stakeholders to deliver successful product launches and customer engagement.
Lancement de produit marketing produit Salesforce Gestion de projet Go-to-Market (GTM) Strategy
Therabody – Health & Wellness Devices
International Marketing Manager – Distributor Markets
HEALTH AND WELLNESS
June 2024 - June 2025 (1 year)
London, UK
Managed international product launches across 38 distributor markets throughout EMEA, LATAM and APAC for a global wellness brand. Coordinated distributors, retailers, agencies and cross-functional teams to deliver successful product launches, retail activations, launch events, ecommerce campaigns and marketing toolkits while ensuring consistent brand experience across every market.
International Marketing Lancement de produit Trade Marketing Organisation événementielle Retail Marketing
Designer Parfums – CERRUTI 1881 Parfums
Global Brand Manager
FASHION AND COSMETICS
June 2021 - June 2024 (3 years)
London, UK
Managed end-to-end fragrance product launches from concept through to commercial launch, working closely with fragrance houses, packaging suppliers, creative agencies, retailers and international distributors. Led product development, launch planning, retail activations, press events, commercial presentations and marketing campaigns, helping bring award-winning fragrance collections successfully to market.
Lancement de produit Brand Management Développement produit Organisation événementielle Retail Marketing