Description

Hello! I’m a digital marketing leader with nearly 20 years of experience helping businesses grow through a mix of sales strategy and operational excellence. I’ve guided clients through complex campaigns, coached teams to improve performance, and streamlined processes to boost efficiency and service.

With a background in sales leadership, digital strategy and operations, I specialize in bridging strategy and execution. Whether supporting a team through onboarding, refining workflows, or leading go-to-market initiatives, I focus on creating growth and clarity for both clients and teams.

📌 Highlights:

-Led a team of digital campaign managers, overseeing $10M+ in annual media spend

-Determined digital marketing strategies and scaled integrated campaigns (Meta, Google, programmatic, OTT & more)

-Analyzed campaign metrics to determine results and recommendations for optimizations

-Native English speaker with basic French (A2, improving weekly) for collaboration with local teams.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Audacy
Director, Digital Sales & Campaign Management
August 2022 - August 2025 (3 years)
San Francisco, United States
Oversaw the digital sales strategy to drive revenue growth and achieve revenue budgets.
Led a team of Digital Campaign Managers, overseeing communications, task prioritization, and workflow management to ensure seamless campaign execution and customer service.
Maintained hands-on management of key accounts, managing strategy, timelines, and client communications while ensuring deliverables aligned with business objectives.
Coordinated onboarding for new team members, including process orientation, platform training, and integration into existing workflows.
Created and delivered training collateral to upskill sales and campaign teams on digital marketing strategies, improving adoption and execution.
Streamlined pre- and post-sales processes to improve client experience and operational efficiency.
Supported strategic marketing initiatives, including multi-channel campaigns, performance tracking, and reporting to clients and senior leadership.
Campaign Management Marketing Team management Strategic planning Training
CMG Local Solutions/Cox Media Group
Digital Media Director
July 2019 - August 2022 (3 years and 1 month)
Jacksonville, United States
Directed market-level digital sales strategy, training, and execution.
Advised other CMG markets on best practices, training, and sales enablement.
Led quarterly strategy sessions and provided sales enablement resources.
Managed team KPIs around revenue, ARPC, and digital penetration.
Mentored team through end-to-end campaign workflow and optimization.
Team management Campaign Management Training Marketing