About Kristelle
Thanks to my Marketing and Strategy degree, I have the ability to identify and formalize precisely the needs of users, to be always user and business centric.
My experiences in the Data Science sector have allowed me to quickly identify and understand technical issues and collaborate efficiently with teams.
This dual skill gives me the necessary weapons to support you in the best possible way in the development of your solutions.
I can support you in the following areas:
Build the product vision: Definition of the product strategy aligned with business objectives and user needs.
Product discovery: Collect and analysis of customer needs. Definition and implementation of the most relevant methodologies (qualitative interviews, quantitative studies, etc.).
Product delivery: Definition of the roadmap, animation of agile rituals, writing of user stories, testing of new functionalities and prioritization of the backlog in collaboration with developers and data scientists.
Product growth: identification of processes to be standardized/automated at scale, identification of generic vs specific needs.
Do not hesitate to contact me, I would be happy to discuss about your current needs and challenges !
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- EkimetricsSenior consultant | Product Manager | Data ScientistCONSULTING AND AUDITSJuly 2021 - Today (4 years and 11 months)• Managing team of junior consultants on a daily basis as a lead on Marketing Mix Optimisation and AI tool development• Product Manager - AI tool : framing of customer needs, development of the roadmap and definition of features in order to scale the product towards 10 new countries• Product Owner - Statistical tool : phrasing and sharing of user needs with technical teams, testing of new functionalities
- EkimetricsConsultant Data ScienceCONSULTING AND AUDITSJune 2019 - July 2021 (2 years and 1 month)Île-de-France, France• Leveraging data analytics tools and Marketing Mix Modelling techniques to build econometrics models in order to optimize marketing expenses blue-chip companies• Participating in end-to-end project management, conducting the entire process from data collection to results implementation while being the front line for C-suite clients• Exposed to a variety of data environments and challenges across different industries including FMCG, cosmetic, luxury, tourism, Automotive and Insurance
- numberly (1000mercis Group)Marketing CRM - Middle EastCONSULTING AND AUDITSMarch 2018 - August 2018 (5 months)Dubai - United Arab Emirates• Management of a one main client based in several countries in the Middle East• Definition and implementation of marketing mechanics: data catching, display, email and SMS campaigns• Operational mangement and performances monitoring• Post operation report and recommendations
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Education
- Master 2, Consulting and Research in Marketing and Strategy - 102, with honorsUniversité Paris Dauphine2019Master 2, Consulting and Research in Marketing and Strategy - 102, with honors Dissertation : Data Maturity Framework
- Master 1, Marketing & Sales, with honorsUniversité Paris 1 Panthéon-Sorbonne2017Master 1, Marketing & Sales, with honors Dissertation : Change Management