About Kimberlee
French
Fluent
English
Native or bilingual
Experience
- FREELANCEJournaliste et Conceptrice-RédactricePRESS AND MEDIAMarch 2012 - Today (14 years and 3 months)Paris, FranceI am currently based in Paris, France and work on content creation, conception-rédaction and French-English translation. My writing has appeared in Vogue, GQ, Cosmopolitan, Shop Til You Drop, MITT Magazine, View2 Magazine and more.Past and present work includes:- French-English translator and conceptrice-rédactrice (Garnier, Danone, Coty, Armani, Canal+, Disney, Gala, The Good Life etc)- SEO writer for iProspect (Thomas Cook, Monarch UK, The Body Shop, McCarthy & Stone)- Copywriter for John Brown Magazines (Accor Hotels, Fitness First, Bayer, Knight Frank)- Travel writer for Cover More and Mastercard- Beauty contributor for Perfumania- Writing editorial features and advertorials for international magazines (Cosmopolitan, Vogue, Taste, GQ)- Research and strategy for a digital marketing consultant- Intern at Paris Fashion Week AW13 (Capsule)- Stylist for Lokafy video (Glass Eye Productions)www.kimberleeoo.com
- Eatwith / Vizeat LTDGlobal Content & Brand ManagerTRAVEL AND TOURISMOctober 2018 - March 2020 (1 year and 6 months)Paris, FranceEatwith is the world’s largest community for culinary experiences in private homes and exclusive venues, available in 130+ countries. We're bringing people together through food by connecting hand-selected local hosts with travelers seeking unique, immersive experiences.As Global Content & Brand Manager, my responsibilities included:- Define and own the brand messaging, identity and voice; ensure it remains consistent across 5 markets (USA, UK, France, Spain, Israel)- Create engaging content (newsletters, videos, app pushes, social media, blogs, press releases, CRM channels, B2B communications, UX copywriting etc) to drive traffic and increase conversion- Lead the SEO strategy, report on KPIs, A/B test and optimize content according to results- Spearhead the marketing roadmap, set global content calendars and campaigns; oversee local activations/partnerships- Work closely with internal teams and external agencies to meet company business goals: Acquisition, Product, Tech, Business Development, Community, creative & PR agencies
- TAKE PART MEDIAGlobal Deputy Editor // Rédactrice en Chef AdjointePRESS AND MEDIAFebruary 2017 - October 2018 (1 year and 8 months)Paris, FranceEditorial and social media strategy for CAC40 clients such as Danone, Dassault Systèmes, Ingenico, BNP Paribas, AXA, Imerys and Capgemini.Responsible for creating branded content, social media, project management, creative conceptualization, video production and editing, with a focus on the international market.Content formats include: short and long form articles, editorial charters, newsletters, social media assets, infographics, videos, interviews, internal documents and more.
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Education
- Commerce & Arts et LettresUniversity of Wollongong2009Equivalent de BAC+5 avec trois spécialisations : Marketing, Media & Communication et Français.