Khayati Bansal

I help B2B SaaS companies, startups and growing businesses build clearer, more scalable growth systems across acquisition, CRM, automation and content.

My work typically covers GTM strategy, LinkedIn and email outreach, lead generation, HubSpot workflows, lifecycle campaigns, SEO, paid media, landing pages and funnel optimisation. I can support you from strategy through execution, whether you need to define your ICP, improve lead quality, automate repetitive marketing tasks, strengthen your website conversion journey or build a more structured reporting system.

What makes me different is the combination of growth, automation and design. Alongside working with tools such as HubSpot, Clay, Lemlist, Apollo, Zapier, Make, GA4 and SEMrush, I also have experience building AI agents in Dust for research, qualification and personalised outreach. Due to design background, I can also contribute to messaging, visual direction, landing pages, presentations and campaign assets.

Typical projects I handle include:

- B2B growth and go-to-market strategy

- LinkedIn and email outbound campaigns

- ICP definition, lead scoring and segmentation

- HubSpot CRM setup and automation

- Lifecycle and nurture campaigns

- SEO and content strategy

- Paid acquisition and funnel optimisation

- Email marketing workflows

- Landing pages, campaign assets and reporting dashboards

I work best with teams looking for someone who can think strategically, work independently and turn ideas into practical systems that support measurable growth.