Description

Performance Marketing Director with over 9 years of experience in driving traffic acquisition and growth for SaaS products across LegalTech, Career, PDF Software, and Website Compliance sectors.

Successfully managed over $40M in advertising spend on Google Ads, Microsoft Ads, Meta, and native platforms, achieving significant user acquisition growth and optimizing ROI.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

UPRYSE
Founder & Performance Marketing Director
TECH
January 2022 - Today (4 years and 5 months)
Manage PPC campaigns for SaaS products using primarily Google Ads and Microsoft Ads.
Implement data-driven strategies to increase traffic and improve metrics like CTR, CPA, and ROAS, working with budgets of up to $10M USD a year.
Collaborate with various client departments to align paid marketing efforts with product roadmaps, launches, and market trends.
Supervise and coordinate a team of five paid marketing specialists.
Bing Ads Google AdWords Web analytics Data analysis SEA SEM Conversion Rate Optimization Team management Google Analytics Advertising Pay Per Click Advertising Performance Marketing Keyword Research Reporting Campaign Management AB Testing Budget Pacing
Taroko
Senior Performance Marketing Specialist
TECH
November 2018 - December 2021 (3 years and 1 month)
Taipei City, Taiwan
Directed strategy for PPC campaigns on Google Ads and Bing Ads for multiple SaaS products with annual budgets ranging from $15K to $6M.
Oversaw and directed the daily operations of two external digital marketing agencies.
Executed A/B tests for landing pages, ad creatives, pricing, and bidding strategies.
Performed daily campaign maintenance and data-driven optimizations to ensure continuous performance improvement.
Bing Ads Google AdWords Web analytics SEA SEM Conversion Rate Optimization Team management Google Analytics Pay Per Click Advertising Advertising Performance Marketing Keyword Research Reporting Campaign Management AB Testing Budget Pacing
Evothink Media
Head of Paid Marketing
June 2016 - June 2018 (2 years)
Barcelona, Spain

- Lead operational team.
- Generated millions of clicks with compelling ads from Facebook and Native Advertising.
- Planned content creation for websites on various topics (food, sports, DIY, beauty) and in 6 different languages (FR, EN, ES, IT, DE and PT).
- Tracked and analyzed performance of 11 different websites through data analytics based on millions monthly visitors.
- Researched, modeled and created dozens of new campaigns and hundreds of ads based on current trends.
- Developed strategies & optimizations that increased conversion rates, traffic and revenues.