Kenza B.

- Design cross channel media plans and strategies

- Set up and optimize paid media compaigns across all channels ( Meta, Snapchat, Tiktok, Pinterest & Linkedin)

- Monitor KPIs and performance

- Data analysis Client : Chopard

-Plan and execute digital marketing campaigns -Monitor and analyze effectiveness of marketing content -Develop strategies and tactics to boost the company's reputation and drive qualified traffic -Deploy successful marketing campaigns from ideation to execution -Experiment with various organic and paid acquisition channels -Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies -Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactic. -Organize and promote online summits and conferences. -Supervise the schedules and organize the agendas of the summits. -Create graphic supports. -Manage and program promotional campaigns via different social networks (LinkedIn, Facebook, Instagram, Twitter). -Contact and ensure strong relationships with international speakers and professionals. -Plan, design and execute Emailing campaigns. -Manage and train interns of the marketing team.

1 . Monitor products/markets :

• Conducting annual and monthly customer satisfaction surveys

• Analyze data, establish and monitor action plans

• Participation in the realization of market studies as needed

• Study the offer and the evolution of the competition

• Build counter-arguments and restore comparisons with market offers

• Unearth new ideas for product development according to uses/markets 2. Design and implementation of communication actions:

• Development of actions to highlight our products and technical solutions on the local and export market

• Implement and monitor animation plans and marketing action plans: direct marketing actions, content creation, customer presentation materials, event entertainment proposal, showroom management, creation of POS, design of goodies

• Development of sales support materials for customers and sales representatives (flyers, pitches, catalogs, brochures, etc.)

• Consultation and follow-up of different service providers (communications agencies, printers, etc.)

• Identify and list the trade fairs of interest, propose and prepare the elements stand layout graphics 3. Development of digital action:

• Community management of PLASTIMA pages on social networks

• Develop and animate the community: management of social networks, implementation of the plan conversational, creating engagement

• Company's website.

• Writing content for the company's blog or official website.

• Creation of content for mailing (newsletter...) and online distribution.

• Monitoring and improvement of the digital marketing strategy. Our clients : #OCP #LYDEC #AMANDIS #RAK #RADEEJ #RADEETA #RADEET # RADEEF # RADEEMA #RADEEM #JESA #MANAGEM #SGTM #TGCC #VALTECH #Maroc Telecom #ONCF #ERISER ...