Katri Silander

Reporting to SVP Digital Customer Relationships established a global COE function and team to lead commercial enablement for sales, marketing, solution architect, and customer success communities, managing a budget of 4 MEUR. Accelerated business growth and market penetration globally for 23,500 employees with a strong focus on business growth and customer retention. Built and managed a team of 16 experts within first 8 months from scratch. Supported the Chief Strategy Officer and Executive Committee for the Davos World Economic Forum.

▪ Generated €900 million in new business and certified 300 people annually to understand customers and key offer value proposition to clients by providing a structured certification program targeting 16 end-user segments for strategic account executives and end-user sales.

▪ Defined the vision and plan for the ‘Future of Sales’: digitization of customer buying journeys, adapting customer coverage to hybrid, and fueling data to revenues establishing the foundations for end-to-end digital customer relationships transformation.

▪ Delivered a €10 million project to consolidate all critical tools & learning into CRM (salesforce.com) personalized by seller profile (role, country, language) digitizing, simplifying, and adding value to the sales user experience.

▪ Delivered an 80% cost saving by shifting to digital and virtual training, negotiating license costs, creating a global internal trainer network of 150 people, and expanding the global portfolio to encompass 90% of sales teams.

▪ Led Sales stream in global ‘Elevate C-level End User Sales’ program identifying roadblocks and defining mechanism to elevate C-level interactions and impact for Executive Committee and Senior Level Executives.

▪ Established consultative selling and account management programs, playbooks and tools enriched with CRM integration and systematic KPIs and Dashboard.

Advising, consulting and coaching companies in their commercial, partnership, leadership, talent and organizational challenges crafting strategies and programs to deploy to overcome these.

A Finnish-Swiss analytics company specializing in identifying and mitigating people and culture risks in mergers and acquisitions.