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Katrine GeidmaneKG

Katrine Geidmane

B2B Content Strategist & Conversion Copywriter

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

About Katrine

Je suis une spécialiste du marketing axée sur les résultats et une excellente expérience de client. J'ai +10 ans d'expérience dans la génération de leads, la création et l'optimisation de contenus qui produisent les résultats désirés (surtout bottom of funnel & sales enablement), l'optimisation du site web, la gestion de campagnes multi-canaux et l'amélioration de l'efficacité des opérations de marketing.

J'ai aidé mes clients à :
🎯 Lancer des campagnes qui dépassent les objectifs de revenus de 19.5%
🎯 Créer du contenu conduisant à une augmentation de 130% des démonstrations générées en inbound
🎯 Optimiser leur marketing par email conduisant à 2x le taux d'ouverture et 3x les clics moyens du secteur
🎯 Augmenter le nombre d'abonnés à leur page entreprise LinkedIn de +198,3 %
🎯 Accroître le trafic web depuis les réseaux sociaux de +19,84% et la durée d'une session de 32.85%

Je vous propose:
✅ Création et exécution d'une stratégie de marketing de contenu
✅ Création de contenu optimisé pour les résultats (comprenant le tunnel complet, de la notoriété de la marque aux ventes)
✅ Création et optimisation de contenu (web copy) et du design (wireframe) pour votre site web
✅ Optimisation de vos opérations de marketing de contenu
  • English

    Native or bilingual

  • French

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 20km), Lyon (up to 10km)

Experience

  • Katrine Zane
    Content Strategist & Project Manager
    November 2018 - Today (7 years and 7 months)
    Paris, France
    Working with organisations and B2B brands across the EU, the UK, and the US to:

    ▪ Develop 𝗥𝗢𝗜-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 (including a multi-channel campaign that surpassed its revenue goals by 66.7%)

    ▪ Develop clear, 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 at brand, product/service, and campaign level

    ▪ Create 𝘂𝘀𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (including LinkedIn company page growth by 198% in 3 months)

    ▪ Provide 𝘁𝗲𝗮𝗺 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 build 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲-𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 for content creation, repurposing, and optimisation (including growing avg. web session duration by 32.85%)

    ▪ Manage teams and stakeholders to ensure effective, transparent 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

    𝗔𝘀𝘀𝗲𝘁𝘀 created: web copy, blogs, case studies, interviews, press releases, speeches, video scripts, newsletters, social media content, and more.

    𝗧𝗼𝗽𝗶𝗰𝘀 covered include: sustainable development, green energy and tech, EU policy, marketing and sales strategies.

    𝗖𝗹𝗶𝗲𝗻𝘁𝘀:
    ▪ Businesses in Tech, SaaS, IoT, IT, Consulting & Real Estate, such as Lemongrass Consulting, CorFinancial, Improved Apps, Data Intellect, eazyBI, BRELF, The Client Relationship Consultancy
    ▪ NGOs and public institutions
  • Katrine Zane
    Conversion Copywriter for B2B Tech & SaaS
    SOFTWARE PUBLISHING
    November 2018 - Today (7 years and 7 months)
    Paris, France
    𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝘀𝘀𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗱𝗲𝗺𝗮𝗻𝗱, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝘁𝗼𝗽𝗶𝗰𝘀 𝗶𝗻𝘁𝗼 𝘂𝘀𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 by combining expert interviews, market research, audience insights, competitor analysis, copywriting best practice, and storytelling.

    Deliverables:
    ▪ 𝗦𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁: ROI decks, product/services one-pagers, case studies, whitepapers
    ▪ 𝗪𝗲𝗯 𝗰𝗼𝗽𝘆: websites, landing and sales pages
    ▪ 𝗧𝗵𝗼𝘂𝗴𝗵 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗱𝗲𝗺𝗮𝗻𝗱 & 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: content for each stage of the buyer journey
    ▪ 𝗨𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: email onboarding, in-app copy, help docs, technical copywriting
    ▪ 𝗣𝗥: press releases, interviews, articles
    ▪ 𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: company 'About' pages, social media profiles, video scripts
  • We Are All Connected Ltd
    Content Strategist & Digital Marketing Project Manager
    November 2018 - Today (7 years and 7 months)
    Brighton, Brighton and Hove, UK
    We Are All Connected is a digital marketing agency that specialises in digital-first marketing strategy, campaigns, content, and lead generation activities for B2B Tech & SaaS companies, with particular focus on ClimateTech and sustainable businesses.

    My work covers:

    𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
    ▪ Strategy and copywriting for multi-channel campaigns targeting various audiences across markets.
    ▪ Ensuring seamless integration of content management systems and adherence to best practices in web maintenance and technical upkeep; proofreading and editing written content

    𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
    ▪ Coordination of internal teams and external service providers to make sure all campaigns and activities are delivered within budget and on time, often within very tight deadlines
    ▪ Overseeing the execution of inbound and outbound email campaigns, advertising and lead generation campaigns
    ▪ Account management - client coordination and reporting

    𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀
    ▪ Review and analysis of existing tools and processes and recommendations for improvements. Setup of new project management software and content delivery and approval processes

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Education

  • BA Joint Honours, French and International Relations
    University of Leeds
    2010
    BA Joint Honours, French and International Relations
  • Bachelor's degree, Political Science and Economics
    Université libre de Bruxelles
    2009
    Bachelor's degree, Political Science and Economics

Skill set

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