Description

I am a product marketing specialist and i help companies with market research and building customer base through product positioning and messaging. I also do user research and identify customer personas for clients. I can help with sales and marketing tasks that help grow your brand and position your company better. I also manage accounts and help with making sure your key clients are happy with your product/service.

Are you building a company and need to define your users? Are you pivoting to a different area of business and need to define your marketing/sales strategy? Or maybe you're in a rapid growth phase and need to manage your key accounts. I am here to help!

I have an MBA and adept in the MS Office suite, MSD 365 CRM, Google Suite, Canva, Notion, Jasper.ai, Monday.com and work daily with AI tools like Gemini, Claude, ChatGPT etc. I love constant communication and feedback so that we are always aligned.

Industry field of expertise

Languages

English
Native or bilingual
Swahili
Native or bilingual
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Upwork (Freelance)
Product Marketing Consultant
September 2025 - Today (10 months)
GTM Strategy | Product Positioning | B2B Technology
• • Craft product strategies and go-to-market plans for B2B tech clients, supporting feature prioritisation aligned to commercial targets — directly analogous to backlog management in a product team.
• • Build multi-scenario business cases and ROI frameworks, enabling clients to make data-backed strategic investment decisions across use cases.
• • Conduct user and buyer research to develop ICPs and personas; measure campaign performance and identify optimisation opportunities using analytics tools.
Positioning strategy Product Marketing
Cloud-IQ
Sales & Marketing Executive
October 2024 - February 2025 (4 months)
GTM Execution | Product Adoption | IoT Connectivity Solutions
• • Led end-to-end GTM execution for IoT connectivity (data) products via coordinated cross-functional launch plans across Tech, Product, and Commercial teams
• • Ran structured customer discovery interviews and pain-point mapping that fed directly into product and engineering roadmap decisions, supporting backlog refinement.
• • Developed pitch decks, one-pagers, and internal communication assets to align stakeholders and maintain high engagement across the initiative.
Epson Europe B.V.
Channel / Consumer Account Manager
July 2017 - December 2021 (4 years and 5 months)
East Africa
Product Marketing | GTM Execution | Market Research | Partner Management
• • Drove 62% increase in monthly revenues through data-driven product launch campaigns, persona-led messaging frameworks, and partner enablement across a network scaled from 25 to 40 resellers.
• • Developed executive-ready reporting dashboards and commercial presentations to communicate performance insights to senior leadership and partner accounts.
• • Built comprehensive business cases for market expansion and new product introductions, underpinning strategic decision-making across multiple geographies.
• • Grew market share to 45% by leveraging data-driven merchandising optimisation and real-time sales analytics.