About Kate
English
Native or bilingual
French
Native or bilingual
Experience
- AccorProduct Design LeadHOSPITALITYMay 2024 - Today (2 years and 1 month)Issy-les-Moulineaux, France
- Managed the Brands Product Design team for 10 Accor Luxury, Lifestyle, Premium, Midscale, and Economy brands.
- Revamped brand websites and optimized design methodologies, strengthening cross-brand consistency.
- Established cross-brand and cross-platform discovery practices to accelerate alignment on transversal initiatives.
- Partnered with Product leadership to implement lifecycle and discovery processes, improving delivery efficiency.
- Applied QAP and RICE frameworks to governance, enabling data-driven prioritization and actionable roadmaps.
- Defined UX strategy for brand sites migrating to AEM core model and integration into the Digital & Business Factory.
- Leveraged customer journey mapping and analytics to improve both user experience and business performance.
- Scaled design team from 4 to 6, building structures and practices that foster sustainable growth and collaboration.
- SephoraLead Product Designer, all squadsFASHION AND COSMETICSMay 2022 - May 2024 (2 years)Neuilly-sur-Seine, France
- Led and managed an 8-member Product Design team for 2 years, driving the transition from a project-based to a product-oriented organization.
- Ensured design quality across E-commerce, Enterprise, Retail, and Customer platforms (app, web, touchscreen terminals).
- Established a design culture with efficient workflows, rituals, and methodologies, fostering an iterative mindset for quick wins and MVPs.
- Partnered with directors and cross-functional teams (Product, Tech, Artistic Direction, Marketing, E-Merchandising) to shape product strategy.
- Transformed the CRO team into a hybrid product analyst/user research team, upskilling analysts in qualitative research.
- Co-led the redesign of checkout and authentication flows (app & web) with loyalty signup, resulting in:
- +72% checkout completion rate
- +52% loyalty subscription rate
- Société GénéraleSenior DesignerBANKING AND INSURANCEApril 2022 - May 2022 (1 month)Paris, France
- Defined UX strategy and designed key PoC screens for a new B2B and B2C financing platform under a BaaS model.
- Designed end-to-end flows including discovery, selection of financial solutions for merchants, merchant onboarding/registration, automated KYC, online contract signing, API sandbox, and analytics dashboard.
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Education
- Conception et Realisation de Produits en LigneGobelins, l'Ecole de l'image, Paris2012
- Concevoir et Conduire un Projet WebGobelins, l'Ecole de l'image, Paris2010
Certifications
- Business InnovationIDEO U2021
- Designing StrategyIDEO U2021