Karolina Gaide

- P&L ownership for global e-commerce sales on blackcrows.com; covering United States, Canada, and European markets (3 sites for 26 countries, 4 languages, 8 currencies)

- Drove close to 2x net revenue growth YoY

- Responsible for key B2C business functions, including website product development, customer service, digital advertising, email, analytics, merchandising, forecasting, and digital vendor management

- Lead a growing multi-national e-commerce team and collaborate frequently with brand marketing, logistics, product design and finance

- Kicked off website redesign project to improve user experience, conversion rate, and upsell/cross-sell opportunities

- Responsible for digital reporting & analysis, delivering weekly, quarterly and annual reports to the executive leadership team Channels: Salesforce Commerce Cloud (SFCC/Demandware) · Zendesk · Klaviyo · Google Ads (Search, YouTube, Display, Shopping) · Paid Social (Facebook/Instagram)

Responsible for direct response, email, affiliate + sponsored content strategy and execution.

Ladder is a sports nutrition startup, delivering premium NSF Certified for Sport® supplements for daily use. Ladder was acquired by Beachbody + Openfit in December 2020, within 3 years of launch. I developed and managed the entire full-funnel paid acquisition strategy from stealth to year two. Channels: Google Ads (Search, YouTube, Display, Shopping) · Facebook/ Instagram · Twitter · Reddit · TV · SEO · Native · Affiliate · Sponsored Content (Podcasts, Newsletters) · Shopify