Karine Texeira Lopez

Create and implement marketing strategies and campaigns that generate interest, leads, and demand in order to fill the sales pipeline with qualified prospects, ultimately driving revenue growth.

- Development and implementation of a marketing plan aligned with the global sales strategy and for specific zones, channels and target audiences.

- Creation of locally tailored content that addresses market needs.

- Support the execution of events, webinars and tradeshows.

- Analyze data to evaluate performance, identify areas for improvement to strengthen demand.

- Continuously monitor and analyze KPI (MQL, SQL, CVR, CTR, CPL, CAC, MRR, ROI, LTV, churn...)

Working with marketing managers in the development and activation of communication activities for 3 divisions: Diagnostics - Gynecological Surgery - Breast & Skeletal Health for France, Spain, Italy, Portugal

- Development of brand awareness through PR actions and awareness campaigns for women’s health

- Creation of integrated marketing campaigns (product launches), associated communication supports

- Organization and management of events

- Acceleration of tools digitalization

Podcast : Elles parlent santé >15000 listenings in 17 episodes

Bronze Award in the Digital Category: Podcast - Grand Prix Stratégies in Health

- Set up and implementation of the marketing and communication strategy (international: France/UK/Nordics)

- Creation of marketing and communication activities including brand development, product launches, press releases

- Emailing campaigns creation

- Event organization

- Creation of the digital strategy (website/SEO and social media)

- Content creation (social media/specialized press)

- Budget allocation and optimization

2 products launches including COVID-19

Set up of the internal/external communication strategy

- Responsible for the brand image

- Creation of communication tools (content and designs)

- Conducting interviews (business/project portraits)

- Briefing and coordination of agencies

- Events organization

- Website management (VEOL)

Creation of a sense of belonging for the employees of the nuclear division- Set up of the internal/external communication strategy - Responsible for the brand image - Creation of communication tools (content and designs) - Conducting interviews (business/project portraits) - Briefing and coordination of agencies - Events organization - Website management (VEOL) Creation of a sense of belonging for the employees of the nuclear division