About Karine
Prenez une solide expertise en Marketing et Communication Digitale, ajoutez une passion pour la recherche de solutions créatives, la motivation des équipes et la création de synergies. Pratiquez pendant 20 ans au sein de grandes corporations comme de PME. Relevez le tout d’une expérience à l’international et d’une bonne dose d’esprit entrepreneurial. Vous obtenez mon profil. Appliquez à votre business. Profitez des résultats. ;-)
Curieux, curieuse ? N’hésitez pas à me contacter !
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Take strong expertise in Marketing and Digital Communication, add a passion for creative problem solving, federating teams and creating synergies, practice for 20 years within large corporations and SMB alike, spice it up with international experience and a good measure of entrepreneurial spirit. You end up with my profile.
Apply to your business. Enjoy the results. :-)
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Portuguese
Basic
Remote only
Primarily works remotely
Experience
- DreamitupChief Marketing Officer / Consultante SeniorMay 2020 - Today (6 years and 1 month)Aix-en-Provence, FranceAs an independent consultant, I strive to provide businesses the expertise they need to take their marketing to the next level. With a proven track record and a broad experience both B2B and B2C in France and abroad, I am able to address business challenges efficiently, with a methodical and pragmatic approach. Need an expert to help you build a strategy ? Lead a project ? Work with your team to develop their skills ? Let's talk about it.
- Outremer CatamaransHead Of MarketingApril 2021 - April 2022 (1 year)Global brand management, driving brand awareness and recognition worldwide.
- Enseigne Keep CoolMarketing Director & on-line salesJune 2018 - April 2020 (1 year and 10 months)Aix-en-Provence, FranceLeading company in the French fitness business with 270 gyms across France (500+ employees). Responsible for a team of 15 and overseeing all main functions of Marketing. Key Missions & Results : Re-structuring & recruiting of a 15 personnes team. KPI definition & tracking. Digital transformation : Audit & digital strategy definition (web re-design, SEA/ SEO, national & local campaigns, social networks, data mining, CRM…) Dev. and launch of innovative services (Moov' N Play) B2B Communication strategy (franchisees) Results YoY : V.U. : +53%, Leads : + 50%; On-line Sales : +73%, Brand awareness : 3rd in Top of Mind. (Sources: GA; BVA) Member of the Direction Committee
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Education
- MBA Management International, MarketingThunderbird School of Global Management1996MBA Management International, Marketing
- Political sciences, International RelationsSciences Po Aix1993political sciences, International Relations