Description

Bonjour et bienvenue sur mon profil !

Mes points forts :

✔ Plus de 7 ans d'expérience en marketing digital, côté agence et annonceur.

✔ Experte dans la création et la gestion de campagnes sur l'ensemble des canaux d'acquisition payants (Google Ads, Google shopping, Facebook Ads, Criteo, TikTok, Apple Search Ads, Pinterest Ads, Youtube).

✔ Expérience dans la mise en place de stratégies branding, performance (objectifs ROIstes et CPA), génération de leads, in-app events...

✔ Très bonne connaissance des secteurs e-commerce, édition, voyage, mode

✔ Bilingue Anglais et Espagnol

N'hésitez pas à me contacter pour un accompagnement sérieux et personnalisé !

A bientôt

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Lastminute.com
Performance Marketing Manager
TRAVEL AND TOURISM
February 2022 - March 2023 (1 year and 1 month)
Barcelone, Spain
• Full ownership of performance for France and Norway markets SEM
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance traffic at a given target • Collaboration with trading team to improve campaigns’ performance
• Delivering performance reports and insights to the PPC team and internal stakeholders
SA360 Google Ads Google Analytics CM360 Google Data Studio Google Editor
THE KNOT WORLD WIDE
Performance Marketing Manager
ENTERTAINMENT AND LEISURE
January 2019 - February 2022 (3 years and 1 month)
Barcelone, Spain
• Management and strategy across all paid marketing functions, leading a team of 2 and reporting into the SEM Director
• Continuous focus on improving CPL and member lifetime value through user acquisition, activation, retention, and referral campaigns, always with a data-driven mindset
• Establishment of best practices for PPC, conversion rate optimisation, A|B testing
• Proficient in delivering high-level strategy as well as hands-on technical implementations
QlikView Google Data Studio Facebook Ads TikTok Ads Pinterest Ads Apple Search Ads Appsflyer Google Editor
Resoneo
Account Manager SEA
DIGITAL AND IT
April 2017 - December 2018 (1 year and 8 months)
Paris, France
• Contribution to the creation of SEM strategies and roadmaps with stakeholders to ensure the continued success of their business • Management a one million budget according to ROI targets
• Collaboration with other teams (SEO, Analytics) to successfully execute roadmap projects efficiently and on time
• Use analytical tools to produce reports and insight to identify key areas for campaign improvement and demonstrating ROI
• Development of strong, active relationships with clients at both senior and mid-management levels
QlikView Google Ads SEO SEA Google Analytics