About Karina
Management Executive and Digital Transformation Leader with 10+ years of experience across global markets. My expertise lies in scaling businesses, driving digital adoption, and leading multicultural teams through complex transformation and growth, both remotely and onsite.
I have directed multi-million-dollar portfolios, guided Fortune 500 clients through CRM, AI, and digital solution integrations, and delivered strategies that boosted retention, unlocked new revenue, and accelerated innovation. As a leader, I balance strategic vision with operational discipline - aligning stakeholders, building high-performing teams, and ensuring measurable outcomes.
What sets me apart is my ability to combine data-driven problem-solving with human-centered leadership. Whether advising CEOs, coaching emerging leaders, or spearheading digital projects, I create frameworks that deliver both performance and long-term resilience.
My international background (London, Paris, Sydney, Hong Kong) and commitment to global impact - from lecturing in Cambodia to leading a digital literacy project for youth in Zambia with the UN - reflect my belief that technology and strategy must serve not just growth, but also communities and future generations.
I thrive where innovation meets purpose: helping organisations adapt, grow, and lead in a fast-changing world.
English
Native or bilingual
French
Conversational
Bulgarian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Epsilon (part of Publicis Groupe)Director of Client Services, EMEADIGITAL AND ITJanuary 2020 - March 2024 (4 years and 2 months)Paris, France
- Designed and executed the regional growth strategy, achieving 12% YoY growth and playing a pivotal role in the company’s acquisition.
- Oversaw portfolio, operations, and market expansion in EMEA, aligning performance targets with business objectives.
- Built and led multicultural team of 12, fostering collaboration and accountability while elevating overall performance.
- Acted as a strategic advisor to clients and the CEO, translating business vision into operational results and scalable structures.
- Drove the adoption of AI-driven and machine learning analytics and automation tools to streamline testing, reducing decision-making cycles by 90%.
- Yieldify (acquired by Publicis Groupe)Digital Strategy ConsultantE-COMMERCEJanuary 2018 - January 2020 (2 years)London, UKDigital personalization platform focused on optimizing digital performance through data insights and behavioral analytics.
- Integral team member in clients' digital transformation programs, providing strategic expertise to shape and implement cutting-edge solutions, ensuring alignment with business goals.
- Designed and delivered projects that achieved ROI up to 30:1 and turned at-risk accounts into retained clients, lifting overall retention by 60%.
- Led user behaviour workshops, uncovering performance gaps and driving a 20% boost in satisfaction.
- Created detailed project roadmaps aligned with client KPIs and business goals, ensuring consistent value delivery.
- Represented company at industry events as a speaker, enhancing the company's profile and personal market presence.
- YieldifyClient Partnerships ManagerE-COMMERCEJanuary 2016 - January 2018 (2 years)London, UK
- Managed an enterprise portfolio across a variety of verticals, ensuring growth, retention, and long-term partnerships.
- Achieved 90%+ retention with a 20% upsell rate across enterprise accounts.
- Negotiated a critical high-value renewal contract, overcoming client challenges with tailored solutions.
- Rebuilt and optimized onboarding process, improving efficiency and data accuracy across departments.
- Acted as client advocate, influencing product roadmap and enabling new feature development.
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Education
- Master's Degree in ManagementBayes Business School (previously CASS Business School)2015Master's Degree in Management
- Bachelor's Degree in Digital Media TechnologiesUniversity of Greenwich2014
Certifications
- Project Management Professional (PMP)®Project Management Institute (PMI)
- Public Leadership CredentialHarvard Kennedy School2024