About Karim
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- SARL SALDSales DirectorJuly 2022 - Today (3 years and 11 months)Algeria-Develop RTM Plans for various channels;-Define sales processes and their executions for sales excellence.-Ensure the sales and distribution model are in line with the company's strategy;-Develop and communicate best practices, through the establishment of plans and processes for cross-functional dependencies, such as: (marketing for trade marketing activities, order forecasting, and planning, order generation, shipments, inventory management with the daily inventory at the level of the distributors, planning of beats with route optimization);-Set up sales KPIs and guarantee their management, to ensure (the achievement of sales objectives, market coverage, and SKUs);-Provide sales support and stimulation;-Ensure the achievement of objectives in terms of: (Sales, KPIs, Turnover, Internal growth, operational marketing expenses, profitability by customer and by channel, commercial payroll, Forecast, and reliability of figures).
- Adam FoodsAlgeria CountryJanuary 2019 - Today (7 years and 5 months)Barcelona, SpainResponsible for business development in Algeria, in charge of the launch of an industrial project● Implementing an effective brand strategy and ensuring consistency.● Liaising with head office and writing up quarterly/annual reports.● Monitoring performance and KPI at all levels and taking corrective actions in order to increase revenue.
- Adam FoodsSales and Marketing Director North AfricaOctober 2014 - Today (11 years and 8 months)Barcelona, SpainIn my job role as Sales Director for North Africa Markets: I administer overall facets of sales and export operations across Maghreb countries including development of marketing strategies, product development and launch, and staff supervision and training. I identify importers, create distribution channels, and develop portfolios for each country in compliance with set objectives. I plan and execute a brand communication strategy via analyzing market trends. I direct various end-to-end operations concerning product development, product positioning, and establishing new markets to increase customer base and overall profitability. Highlights of Key Achievements:●Accomplished successful management and completion of 124 export operations with optimal turnover.●Devised and delivered trade marketing plans with a focus on increasing brand awareness via digital marketing initiatives.●Boosted sales revenue by an average of +38% in the North Africa territory comprising of Algeria, Morocco, and Tunisia via implementing robust marketing plans.
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Education
- Master of BusinessAudencia2020Executive Master of Business Administration.
- Coursework in International NegotiationESIC Business & Marketing School2015Coursework in International Negotiation