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Malt Strategy
Kadir MilKM

Kadir Mil

Expert Social Commerce | TikTok Shop | Affiliation

€600/day
2 projects
Paris, FR
3-7 years
TikTok shop
social commerce
Affiliation
E-commerce
live shopping

Average response time: 1 hour

About Kadir

TikTok Shop | Social Commerce | UGC | Affiliation | Creator economy | Performance Marketing

J'accompagne les marques e-commerce sur leur stratégie de social commerce via TikTok Shop

👨‍💼 Parcours

→ Ex-TikTok : founding team TikTok Shop France. Lancement de la plateforme côté marques. 100+ marques e-commerce françaises accompagnéss à atteindre 30k+ € par mois sur la plateforme.

→ Ex-Google : conseil en stratégie paid media pour 120+ entreprises et agences chez Google Ads à Dublin sur le marché UK/I. 6M€ de budget publicitaire supervisé par trimestre.

→ Fondateur e-commerce - lancement et gestion d'une marque DTC.

🎯 Social Commerce & TikTok Shop

- Onboarding seller center & configuration du shop
- Stratégie créateurs & programme d'affiliation TikTok Shop
- Gestion et stratégie Live Shopping
- CRO TikTok Shop : fiches produit, parcours d'achat in-app, taux de conversion
- Gestion opérationnelle complète. Je connais la plateforme de l'intérieur.

🎥 UGC & Programme Ambassadeur

- Sourcing créateurs & micro-influenceurs
- Brief créatif, production à grande échelle, contrôle qualité, gestion des droits
- Activation de vos clients existants comme créateurs via votre CRM
- Rétention, fidélisation, incentives

🔗 Affiliation

- Création & gestion de programmes d'affiliation
- Recrutement d'affiliés, tracking, optimisation des commissions, scaling
- CRM affiliés : segmentation, workflows automatisés, rétention du réseau

✂️ Brief & Stratégie Créative

- Brand kit brief
- Creative strategist
- Banque de hooks, angles, USP, scripts créateurs
- Le contenu UGC et affilié alimente directement vos campagnes ads

📲 Paid Ads

- Réutilisation du contenu créateurs sur Meta Ads, TikTok Ads, GMV MAX
- Spark Ads, whitelisting créateurs
- Itération créative basée sur la data

📊 Dashboard & Insights

- Suivi performances créateurs, affiliés et campagnes
- ROAS, NcCPA, CAC, MER, LTV

📨 Contactez-moi pour en discuter !

E-commerce
Retail (Small Business)
Fashion and Cosmetics
Luxury Goods
Food and Beverage

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Turkish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • SuperSmart S.A.
    Malt logoOn Malt
    Plan Lancement TikTok Shop - Audit du P&L, Challenges et Projection M+24
    FASHION AND COSMETICS
    May 2026 - May 2026
    Plan Lancement TikTok Shop - Audit du P&L, Challenges et Projection M+24

    Audit du P&L
    Unit Economics
    Stratégie de lancement
    Challenges
    Projection M+24
    TikTok shop E-commerce TikTok Ads social commerce Marketplace
  • Tiktok
    Account Manager
    TECH
    June 2025 - May 2026 (11 months)
    Paris, France
    Founding team TikTok Shop France (Ex-TikTok). J'ai accompagné 100+ marques FR sur le lancement de la plateforme.

    Manage a portfolio of e-commerce companies within French market Advising on brand and digital marketing strategies including TikTok Ads and TikTok Shop campaigns.

    Support clients in optimizing KPI metrics, ROAS and nROAS, AOV/LTV

    CRO via landing page optimization, A/B testing LP and marketing angles

    Optimizing customer journeys and experience, enhancing conversion across funnels

    Aligning campaigns with brand identity, image, values, and brand positioning Conduct strategic reviews and collaborate on merchandising and content decisions to ensure both performance and customer experience.
    TikTok shop Performance Marketing live shopping TikTok Ads E-commerce
  • Google
    Account Manager
    TECH
    November 2024 - June 2025 (7 months)
    Dublin, Ireland
    Manage a portfolio of 120 UK and Ireland based companies and agencies of around 6M £ Ad spend per quarter Google Ads campaign management, brand and digital marketing strategies to drive business growth.

    Support brands in optimizing KPI metrics, ROAS and nROAS, AOV/LTV CRO via landing page optimization, A/B testing LP and marketing angles

    Optimizing customer journeys and experience, enhancing conversion across funnels

    Conduct consultative sales conversations, optimize campaigns, and improve product adoption.

    Build relationships with key decision-makers to align advertising solutions with business and marketing objectives while meeting sales targets.
    Google Ads Google AdWords Consultant Google Ads E-commerce Lead generation
Check out Kadir's experience

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Education

  • Programme Grande Ecole
    EM Strasbourg Business School
    2024
    Master 2
  • ERASMUS - West Virginia University, USA
    West Virginia University
    2020
    Licence Management

Skill set

TikTok shop
social commerce
Affiliation Marketing
live shopping
UGC
Marketing d'influence
campagne ugc
micro influence
Programme ambassadeur
TikTok Ads
Meta Ads
Google AdWords
Google Ads
E-commerce
Expert Shopify
Conversion Rate Optimization
Performance Marketing
Growth Strategy
Go-to-market Strategy
Creative Strategy
D2C
CRM
GMV Max
TikTok
Marketplace
spark ads

Categories