Justine Simon

• · Develop project plans, schedules, and budgets; conceptualize strategic events to boost retail goals; manage staff recruitment, training, and performance; and conduct impactful client visits to drive private dining sales.

• · Manage Instagram accounts (@villayora, 9k; @yora.paris, 6k) by engaging influencers, building partnerships, negotiating content and contracts, and adapting monthly content calendars to restaurant needs.

• · Develop and manage event processes, including concept, décor, entertainment, and social activations. Source and oversee production companies, agencies, and vendors to ensure alignment with design, brand, and budget.

• · Implement PR strategies aligned with company goals; write and distribute press releases, media kits, and materials; plan and coordinate press conferences, events, and public relations activities. . Drive brand activations by staying updated on trends; create and manage influencer relationships, developing a pool of influencers and creators tailored to each brand, ensuring effective and efficient partnerships.