Description

📊 Business Analyst | Data Analyst – CRM & BI

J'aide les entreprises à transformer leurs données en décisions stratégiques. Grâce à mon expertise en CRM, data visualisation et analyse de performance, j’optimise les ventes, affine le ciblage client et crée des dashboards impactants (Power BI, Looker, Salesforce). Forte d’expériences chez LVMH (Guerlain, Cartier, Céline), je mets mes compétences en SQL, Excel et Google Analytics au service de vos enjeux business.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

CELINE - LVMH Group
E-Commerce Business Analyst
LUXURY GOODS
June 2024 - December 2024 (6 months)
75008, Paris, France
- Developed and maintained EMEA-specific KPI dashboards using Google Looker Studio, transitioning from a more generic GA4 structure.
- Conducted customer segmentation and behavioral analysis, identifying that 1% of top returners represented 14% of total return value over a defined period.
- Recommended quick-win strategies for the holiday season, projecting a 50% reduction of returns through optimized targeting and incentives.
CARTIER INTERNATIONAL - Richemont Group
International Business Analyst
LUXURY GOODS
June 2022 - December 2022 (6 months)
75008, Paris, France
- Conducted competitive intelligence and monitored major pricing strategy changes among competitors, flagging strategic shifts based on currency fluctuations and market trends.
- Analyzed market trends & competitive positioning, supporting strategic decision-making.
- Contributed to the BU25 strategic plan by providing data-driven recommendations to support senior management decisions, and presented key insights to the entire Jewellery team.
GUERLAIN BENELUX - LVMH Group
Commercial Performance Analyst & Key Account
LUXURY GOODS
January 2022 - July 2022 (6 months)
Bruxelles, Belgium
- Created automated Salesforce-to-Excel dashboards to track and visualize underutilized sales data for non-data expert teams.
- Conducted sales performance analysis, i dentifying revenue optimization opportunities across a multi-million euro retail network.
- Supported Key Account Managers with budget forecasting (300k€) and operational analytics.