About Juliette
I specialise in brand communications for the luxury and creative sectors, with 15 years’ experience spanning editorial leadership, press relations, digital communications and event-driven environments.
I work across the full communication lifecycle, from defining brand narratives and editorial platforms to deploying them across multiple touchpoints, including press relations, digital content, websites, social media, email campaigns, partnerships and events.
As an independent consultant, I support brands, manufacturers and institutions in developing their communication strategies: brand platforms, visual identity and website redesigns, editorial frameworks, the translation of complex subjects into engaging narratives, brand storytelling and press materials.
Alongside my consultancy work, I write profiles, interviews and feature stories for international publications, highlighting the people, places and craftsmanship that shape contemporary creation.
References: Hermès, Gas Bijoux, Banque des Territoires, INSP (formerly ENA), Conseil National du Cuir, Première Vision...
Education & Certifications: MBA in Luxury Brand Marketing, MA in Applied Foreign Languages (English/Spanish), Multimedia Project Management Certification, Google Certified, Linguaskill C1+.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Beau magazineJournalistMarch 2025 - Today (1 year and 4 months)Research and editorial contribution for the Fashion, Design and Hospitality sections of BEAU magazine.
- Bookstorming Editions I Formae & Archistorm magazinesJournalistPRESS AND MEDIAMay 2024 - Today (2 years and 2 months)Paris, FranceIn-depth reporting and editorial on emerging trends, cultural phenomena, and sector shifts in design, interior and architecture, providing expert commentary and strategic insight.
- Hermès InternationalResponsable éditorial digitalLUXURY GOODSOctober 2022 - August 2023 (10 months)Paris, FranceLeading the editorial direction of Hermèsphère, Hermès’ internal platform reaching over 20,000 employees worldwide. Structuring editorial committees and content planning around the Maison’s key moments, while coordinating internal teams, international subsidiaries and briefing creative partners to ensure consistency, relevance and high editorial standards across the platform.
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Education
- Certification Niveau 2 (master) Chef de Projet MultimédiaVisiplus Academy2018▪ Tableaux de bord et kpis appliqués au web marketing. ▪ Concevoir et piloter une strategie e-crm. ▪ Piloter une refonte de site web. ▪ Construire sa stratégie mobile m-marketing et m-commerce. ▪ Réussir ses campagnes de publicité sur internet. ▪ Référencement naturel. ▪ Digital Brand Content. ▪ Web marketing. ▪ Google Analytics. ▪ Gestion de projet web. ▪ Écriture web. ▪ Droit de l'internet. ▪ Community management. ▪ Réseaux sociaux. ▪ Responsive web design. ▪ Savoir rédiger un mémoire professionnel. ▪ Création d'un blog professionnel. ▪ Évaluer l’efficacité de ses actions de communication online et offline. ▪ E-commerce. ▪ E-mail marketing. ▪ Web conversion et expérience utilisateur. ▪ Photoshop appliqué au web marketing. ▪ Les bases techniques du web pour les non techniciens. ▪ Google Adwords. ▪ Gestion de projet web. ▪ E-réputation et personal branding.
- Maîtrise LEA anglais / espagnolUniversité Paris-Sorbonne2003Langues et commerce international.
Certifications
- Fondamentaux du marketing numériqueGoogle / IAB2021
- LinguaskillWall Street English2021