Description

Lead UX/UI & Product Designer with 10+ years of experience in SaaS, CRM, and marketplace solutions. Based in Tokyo, Japan, I specialize in user experience, interface design, and scalable design systems for startups. I have worked remotely with international teams and currently lead the design of a healthcare CRM and marketplace used daily by hundreds of medical professionals to manage their organizations, patients, and operations. Open to discussing custom offers for retainers or regular projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Japanese
Conversational

Workplace preferences

Remote only

Primarily works remotely

Katarina Health
Chief Marketing Officer, Lead UX/UI Designer
MEDICAL
March 2020 - Today (6 years and 3 months)
Tokyo, Japan
• Leading a team of designers and developers at a healthcare startup
specializing in CRM SaaS and a healthcare marketplace, driving project
execution and cross-functional collaboration.
• Executing international expansion strategies, successfully acquiring over
1,200 healthcare professionals in Japan and Thailand.
• Overseeing the design and rollout of version 2 of our CRM SaaS
product, designed for scalability and integrating HL7 FHIR standards, while
expanding our offering into a dynamic healthcare marketplace that connects
patients with multilingual healthcare professionals.
• Designing a complete design system and dynamic widget grids;
spearheading the creation of mobile apps, including a COVID-19 tracking
app for use in conflict zones.
• Directing multichannel marketing campaigns, including Google Ads, and
orchestrating international events in Tokyo, Geneva, and Paris.
Dreamzer
UX/UI Designer, Consultant
November 2017 - January 2021 (3 years and 2 months)
Tokyo, Japan
• Creating assets and interfaces for online games and editorial sites focused on pets, with a network generating over 1M+ visits per month.
• Refreshing websites step by step: 95% focus on UX and 5% on UI (limited development resources).
• Defining content strategy and transitioning to a mobile readership.
• Researching new monetization approaches to increase revenue.
• Conducting A/B testing for advertising campaigns and analyzing metrics.
• Optimizing loading times and performance.
• Case Study - Web Performance and Advertising Optimization - Creating distinct banners and reducing asset weight with SVG sprites: +40% increase in ad clicks, 5x reduction in asset weight, and improved loading times for new visitors.
Digital Era
UX/UI Designer
DIGITAL AND IT
March 2018 - June 2019 (1 year and 3 months)
Fribourg, Switzerland
• Designing and optimizing user interfaces for web and mobile projects.
• Integrating SEO strategies into designs to enhance online visibility.
• Utilizing effective CTAs to maximize conversions.
• Participating in communication and advertising campaigns focused on financial results.
• Case Study - Gym (short-term) - Redesigning the website, subscription system, and managing communication on social media: 500+ new clients and web traffic +300%.